Japanese Customer: Can Red Sox win local baseball fans?

Photo: Fans

Book -

The Meaning of Ichiro:
The New Wave from Japan and the Transformation of Our National Pastime

"Japan is MLB's (Major League Baseball) second biggest market, worth hundred of millions of dollars in TV and marketing rights, and Lucchino said the country was a key part of Boston's global strategy".



Source: Red Sox looking to extend fanbase in Japan
Wed Jan 23, 2008
Reuters
http://www.reuters.com/article/sportsNews/
idUST8642520080123?pageNumber=2&virtualBrandChannel=0

Book -

The Meaning of Ichiro:
The New Wave from Japan and the Transformation of Our National Pastime