Japanese Customer: Consumers find new ways to save money

Photo: Bicycle parking

Book - Bicycle Citizens: The Political World of the Japanese Housewife

" Rumiko Matsuura, a 36-year-old mother of two, has changed her routine because of the high prices of groceries and gasoline."I fixed my bicycle so that I can bike to the kindergarten rather than drive a car,"





Source: BOJ in quandary as prices finally rise in Japan,
Reuters, Monday January 14 2008,
By Yoko Nishikawa
Guardian Unlimited newspaper
http://www.guardian.co.uk/feedarticle?id=7222786

Book - Bicycle Citizens: The Political World of the Japanese Housewife

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