Photo: Japanese mealBook - Cross-Cultural Business Behavior
Marketing, Negotiating and Managing Across Cultures)
Marketing, Negotiating and Managing Across Cultures)
"Going global is not just about..translating a few [Web] pages..Instead it involves planning thoughtful execution in order to create a locally appealing experience"
Donald De Palma
Source: Choose your words wisely
By Elizabeth A.Sullivan
Knowledge Base
Marketing News, February 15th, 2008, page 22
American Marketing Association
Learn more about Japanese customers at PeterHanami.com
Donald De Palma
Source: Choose your words wisely
By Elizabeth A.Sullivan
Knowledge Base
Marketing News, February 15th, 2008, page 22
American Marketing Association
Book - Cross-Cultural Business Behavior
Marketing, Negotiating and Managing Across Cultures)
Marketing, Negotiating and Managing Across Cultures)
Learn more about Japanese customers at PeterHanami.com
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