🌸Japanese Customer : Japanese Customer: New product launch at McDonalds Japan - Cinnamon Melts launch on 9.19 in Japan

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September 13, 2008

Japanese Customer: New product launch at McDonalds Japan - Cinnamon Melts launch on 9.19 in Japan

Photo: Cinnamon Melts at McDonald's Japan - 9.19









McDonald's Japan will launch a new dessert product on 9.19, Cinnamon Melts. The product launched in the USA in 2006 and was very popular. The new product is seen as a food item that will complement the breakfast menu and add to the range of products that go with coffee. (McBakery). 2008 has been a busy year with the launch of the premium roast coffee line, the launch of McBakery and now the launch of Cinnamon Melts on 9.19.

The product will be a 24 hour menu item according to the press release (Japanese) and will retail in Japan for 290yen.


Photo: Cinnamon Melts Brochure

Watch the Tv ad for Cinnamon Melts from the USA launch here

Cinnamon pastries are very popular in Japan at present. My local bakery does a Cinnabon copy Japanese style that looks the same but is very light in calories and sugar content (a must for Japanese customers).The item is so popular that they always sell everyday very early.

The new Cinnamon Melt will also appeal to Japanese Customers for its smell, dessert appeals and coffee friend.

We will do a product taste test to determine if the product has been modify to suit Japanese tastes on 9.19.

It should be a good reason for new visitors to come to McDonald's particularly more elderly customers (seniors market) and also appeal to existing customers particularly coffee drinkers.

Lets hope it also gets some excitement in the share price (Japanese) which needs it at the moment.

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