🌸Japanese Customer : Japanese Customer: What do Japanese women wear to bed? - Survey reveals buyer behaviour of Japanese women

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February 15, 2009

Japanese Customer: What do Japanese women wear to bed? - Survey reveals buyer behaviour of Japanese women

Photo: Japanese sleep wear



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What do Japanese women wear to bed?

A survey by PADO reveals
some insights into what are the most popular sleepwear
preferred by Japanese women at bed time.

What do you always wear to bed?

Responses
1. Pajama (35.7%)
2. T-shirt and pajama pants (26%)
3. T-shirt and short pants (25.09%)
4. Tracksuit (6.22%)
5. Shirt (men's business shirt) (3.11%)
6. One piece pajama ((2.93%)
7. Negligee (0.91%)


Comment:

An interesting survey and one that shows the impact of western sleeping products on Japanese women. It is important to remember that July in Japan is when the weather begins to warm up and leads into summer in August. Temperatures in July start to increase. Western movies have had a big impact on sleeping products and a further survey would be interesting to find out how product choices were made.




Source: PADO, No 996, August 2008, page 16
Survey was conducted by questionnaire with 562 women aged 20 to 50 years of age in July, 2008.



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