January 30, 2009

Japanese Customer: First internet experience for most Japanese children is via the mobile phone


Photo: Japanese mobile phone




For young kids, the first device for connecting to the internet is now the mobile phone, not the PC,
observes Hironobu Kawai,
digital lead for OgilvyOne Japan’s interactive division.


Source: Why Mobile is Going Places in Japan
March 21, 2008, Asiamediajournal.com
an extract from a full-length feature published in the Q1 2008 edition of The Asia Media Journal magazine
http://www.asiamediajournal.com/article.php?id=305



Learn more about travel in Japan at
Motorcycling Japan

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