Japanese Customer: "generics are not really promoted in the country"

Photo: Japanese Medicine Envelope

Book - Japanese Herbal Medicine

"Japan has an extremely high proportion of brands that have come off patent - 41 per cent - but an extremely low generic penetration on the market - at only 3.4 per cent."





Source: Japan needs innovation to maintain pharma foothold
By Kirsty Barnes
12-May-2008
Outsourcingpharma.com
http://www.outsourcing-pharma.com/news/ng.asp?n=85184-apan

Book - Japanese Herbal Medicine

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