Japanese Customer: Foreign rights book marketing -"important to have someone on the ground" in Japan

Photo: Foreign books

Book - The Complete Guide to Book Marketing

"Others handle the bilk of foreign-rights sales in-house, relying merely on agents for a few difficult markets - particularly Japan, Korea and Taiwan - where it's extremely important to have someone on the ground, familiar with the players and up to the minute on changing conditions"
David Cole, page 141.The Complete Guide to Book Marketing




Book - The Complete Guide to Book Marketing






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