Japanese customers have many unique qualities according to a new research study

"Japanese consumers have
several unique qualities that differ from others"


Source:"Home Sweet Home" - A Controversial Thought? - A Case Study of IKEA in Japan, University essay from Lunds universitet/Institutionen för Service Management
Author: Dalavan Thamhaksa; Jessica Leroux; Hiroko Yokoi; [2008]
http://www.lu.se/o.o.i.s?id=19464&postid=1354620




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