Japanese Customer: Airing the futon a daily ritual for Japanese customers who enjoy the freshness and cleanliness it creates

Photo: Japanese Futon

Product - Japanese Traditional Shiki Futon - TWIN SIZE (shikibuton)

Airing Futon - "Futon's absorb body moisture.
Air them on the balcony on sunny days"






Source: Japanese Family and Culture
JTB, 4th Edition, 2000,
ISBN: 4533020208, Page 51







Book - Japanese Family and Culture













Learn about study in Japan at
Study Abroad Japan

Japanese Customer: Mobile video subscribers projected to grow in Asia Pacific region

Photo: Japanese mobile phone

Book - Mobile Video

"researchers predict the largest growth in the Asia Pacific region..
South Korea and Japan will continue to lead worldwide"

Source: Asia Pacific leads mobile video growth
ABI research report
Bullet Points, January 4th 2008
Marketing News, American Marketing Association, page 7



Book - Mobile Video

Japanese Customer: What do Japanese women wear to bed? - Survey reveals buyer behaviour of Japanese women

Photo: Japanese sleep wear

Lingerie at Amazon

What do Japanese women wear to bed?

A survey by PADO reveals
some insights into what are the most popular sleepwear
preferred by Japanese women at bed time.

What do you always wear to bed?

Responses
1. Pajama (35.7%)
2. T-shirt and pajama pants (26%)
3. T-shirt and short pants (25.09%)
4. Tracksuit (6.22%)
5. Shirt (men's business shirt) (3.11%)
6. One piece pajama ((2.93%)
7. Negligee (0.91%)


Comment:

An interesting survey and one that shows the impact of western sleeping products on Japanese women. It is important to remember that July in Japan is when the weather begins to warm up and leads into summer in August. Temperatures in July start to increase. Western movies have had a big impact on sleeping products and a further survey would be interesting to find out how product choices were made.




Source: PADO, No 996, August 2008, page 16
Survey was conducted by questionnaire with 562 women aged 20 to 50 years of age in July, 2008.

Lingerie at Amazon

Japanese Customer: Japanese travel agents are aiming to boost overseas travel by young Japanese in their 20's

Photo: Japanese Customer preparing to travel

Book - Tomorrow's Tourist

"Travel agencies are stepping up efforts to get more young people to travel overseas, as Japanese in their 20s, who used to account for a large portion of their customers, are losing their enthusiasm for travel. "

Source: Nikkei net interactive
Thursday, May 8, 2008
http://www.nni.nikkei.co.jp/



Book - Tomorrow's Tourist

Japanese Customer: Japan and South Korea are the world's largest markets for mobile media advertising

Photo:Typical suburban house, Japan

Book - Advertising in Japan

According to the latest "2008 marketing fact book", Japan and South Korea in 2008 were the largest markets for global mobile media 
accounting for expenditures of US $300 million, 
three times larger than the North American and European markets.




Source: Global Mobile Advertising Forecast,
predicted by Source Digest, 2008 Marketing Research Fact Book,
 Marketing News, 17/7/2008, page 24, American Marketing Association.



Book - Advertising in Japan