April 26, 2009

Japanese Customer: Japanese customers eat on average 66 kilograms of fish per person a year

Photo: Fish auction - Tokyo


Book - Japanese guide to Fish cooking






"the Japanese eat 66kg each a year,
as opposed to Spain's 44kg
and Britain's 20kg... Chinese (at 25kg)
alone eat around a third of the world's fish
"


Source: How the world's oceans are running out of fish
Alex Renton
The Observer
Sunday May 11 2008
http://www.guardian.co.uk/environment/2008/may/11/fishing.food


Book - Japanese guide to Fish cooking






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travel in Japan at
Motorcycle Japan

April 24, 2009

Japanese children under 13 must wear bicycle helmets when riding a bicycle - new research





"Eighty percent of parents have bought bicycle helmets for their children, but only half of all parents actually make their children wear them when riding bikes, a survey by the Tokyo metropolitan government has found."




Source:Half of parents make children wear bike helmets, The Yomiuri Shimbun
Apr. 23, 2009
http://www.yomiuri.co.jp/dy/national/20090423TDY04303.htm




Product: Razor V-17 Child Multi-Sport Helmet






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April 23, 2009

Next generation advertising signage in Japan uses digital images and aroma to engage Japanese consumers




According to NHK World demand for digital signage has been increasing 30% each year.The market is estimated to be worth US $620 million.New signage combines images and aroma in the one machine that is linked to a computer server that can create up to 500 different fragrances.





Watch the Video: Next Generation Advertising




Source: Next Generation Advertising
NHK World News
March 31, 2009
http://www.nhk.or.jp/nhkworld/english/movie/feature88.html




April 19, 2009

Japanese customers top five overseas travel destinations for Golden Week 2009






"Destinations generating the highest growth levels compared to a year ago are:


1. South Korea, +88%
2. China, +67%
3. Malaysia, +64%
4. Palau, +58%
5. UK, +55% "


Source:Japan Travel Bureau notes first turnaround in Japanese Golden Week outbound travel numbers since 2006 – 08/04/09, Source: ©The Moodie Report, By Martin Moodie
http://www.moodiereport.com/document.php?c_id=1113&doc_id=20353




Travel Japan by motorcycle at Motorcycle Japan

April 14, 2009

How to learn Japanese like a Japanese customer



Visit our full store of Japanese customer related books here

April 12, 2009

Japanese Customer: "Annual per capita rice consumption has fallen to 60kg in 2007" in Japan

Photo: Japanese rice cooker


Book - The story of Sushi







"Rice consumption is falling in Japan as diets become more Westernised.
Annual per capita rice consumption has fallen to 60kg in 2007, from 88kg in 1975, according to Japan's Ministry of Agriculture."




Source: Japan to open overflowing rice warehouses for export
Hiroko Tabuchi | May 22, 2008
http://www.theaustralian.news.com.au/story/0,25197,23736173-36375,00.html




Book - The story of Sushi







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study in Japan at
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April 11, 2009

Japanese customers look to nostalgia in difficult times







"Setsuyaku (節約, scrimping and saving) is on everyone's lips these days, not to mention that well-worn phrase mottainai (もったいない, waste not want not)"



Source: Language shows the resurgence of being kechi
By KAORI SHOJI
Wednesday, April 8, 2009, Japan Times
http://search.japantimes.co.jp/cgi-bin/ek20090408a1.html




Travel Japan by motorcycle at Motorcycle Japan

April 07, 2009

Japanese customers finding few things they want to buy in global financial crisis





“In Japan, consumers aren’t finding anything they want to buy.”


Takanobu Ito




Source: Japan Tries to Increase Exports
April 1, 2009
By HIROKO TABUCHI
http://www.nytimes.com/2009/04/01/business/global/01trade.html?_r=1&ref=asia&pagewanted=print





Further reading:


Book - Understanding Japanese savings










April 05, 2009

Japan Fashion Week reveals new looks and styles - Videos

Japan Fashion Week Videos



Title: Fashion show of Japanese label "Gut's Dynamite Cabarets", from designers Cabarets Aki and Jackal Kuzu. Part of Japan Fashion Week in Tokyo. March 14, 2007.

Source: Pleasefundmyfilm



Further reading: Japanese fashion


Fresh Fruits




Fruits











Title: Japanese label "Gut's Dynamite Cabarets", from designers Cabarets Aki and Jackal Kuzu. Part of Japan Fashion Week in Tokyo. March 14, 2007.


Source: Pleasefundmyfilm



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April 02, 2009

Japanese Customer: What are the health benefits of drinking green tea?



Green Tea

Green Tea is a part of daily Japanese life.

It is a popular drink that is consumed hot in winter or cold in summer.

Green Tea has some amazing qualities!



"Chinese Emperor Shen Nong first discovered green tea about 4700 years ago,who as legend says discovered it by accident?..He was boiling a pot of water when some leaves from the tea bush strayed into his pot”

Zittlau, Jorg (1999) Green Tea – for health and vitality,
Sterling Publishing Co, New York, USA, p13.




Why its different


There are three kinds of tea made from the tea plant: green tea, oolong and black tea..Green which is more lightly processed than the other varieties, is favoured in Japan.


Packer, Lester and Colman, Carol (2002) The Antioxidant Miracle, John Wiley and Sons,New York, page 181.



Japanese green tea


Green tea comes from two major sources, China and Japan.In each country the tea is processed differently, therefore changing the nature of the tea and its benefits to the drinker.


“In Japan, immediately after picking the leaves they are steamed. This stops the activity of the fermenting enzyme and the leaves stay green. When you brew Japanese tea the color is somewhere between lemon and yellow green”.


Zittlau, Jorg (1999) Green Tea – for health and vitality, Sterling Publishing Co, New York, USA, page 10.




Physical Components


Green tea when analysed chemically contains the following: “Polyphenols, Catechins, Falvanols, Caffeine, Complex sugars (Glycosides), Vitamin C, Vitamin E, Carotene, Saponia, Flouride, Zinc, Selenium and Magnesia”


Udall, Kate Gilbert (1998) Green Tea, Fight Cancer, lower cholesterol, live longer, Woodland Publishing, Utah, USA, page 7.




Benefits



"Tea contains only half the caffeine of brewed coffee”


Packer, Lester and Colman, Carol (2002)
The Antioxidant Miracle, John Wiley and Sons, New York, USA, page 182.



Further reading: The Antioxidant Miracle:
Put Lipoic Acid, Pycnogenol, and Vitamins E and C to Work for You









The health benefits of tea include:



“acting as a strong antioxidant, protecting against cancer, lowering cholesterol and blood pressure, working as antibacterial and antiviral agent and reducing blood sugar”



“Green Tea may be the most valuable substance you can take to protect your health”




Udall, Kate Gilbert (1998) Green Tea, Fight Cancer, lower cholesterol, live longer, Woodland Publishing, Utah, USA page 6.




Further reading: Green Tea: Fight Cancer, Lower Cholesterol, Live Longer








Recent research



“Green tea is one of the most promising of the cancer fighting foods”


Mitscher, Lester and Dolby,Victoria, (1998) The green tea book: China’s fountain of youth, Avery Publishing Group,Garden City Park, New York, USA, p53.



Further reading: The Green Tea Book





Cancer has been steadily gaining ground during the past few decades. In Japan however the numbers are much lower. The main reason for that difference is Green Tea


Zittlau, Jorg (1999) Green Tea – for health and vitality, Sterling Publishing Co, New York, USA, Page 53.


Further reading: Green Tea For Health & Vitality: Healthful Alternatives Series






"Supplementing the diet with antioxidants,
such as green tea’s polyphenols, lessens the likelihood of wrinkles”




Mitscher, Lester and Dolby, Victoria (1998) The green tea book: China’s fountain of youth,Avery Publishing Group, Garden City Park, NY, USA. P128





Product: Japanese Green Tea


Ito En, Japanese Green Tea, 16.9-Ounce Bottles (Pack of 12)






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