Japanese Customer: Japanese hairstyling products give men a wide choice of hair styles for the best look

Image: Brochure for Gatsby's moving rubber mens hairstyling products.

Book - Tokyo Teen Fashion

Gatsby have seven different products all colour coded that make it easy for Japanese men to pick the product that helps them get the look they want and variety to change when ever they want. Each product highlights a look that can be achieved using the product.Using a range of before and after shots. A customer can follow the pictures to create their own look.Styles include: Nuance Motion, Cool Wet, Grunge Mat, Spiky Edge, Wild Shake, Loose Shuffle and Air Rise. The looks have been created by famous hair designers who also give their tips on how to best use the product to get the desired look. Users can access the companies website from their mobile phone or PC at www.gatsby.jp (Japanese) for more information and a range of videos and explanations from leading hair stylists.

Book - Tokyo Teen Fashion

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Japanese Customer: How do you say first visit in the new year to a temple or shrine in Japanese?

Photo: Visiting a Japanese temple

Book - Living Japanese Style

Hatsumode - "is the first visit to a temple or shrine in the New Year to pray for health and good luck in the coming year"

Source: Book: Living Japanese Style
JTB, 18th edition,2000,
ISBN: 4533013503 page 100

Book - Living Japanese Style







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Japanese Customer: "generics are not really promoted in the country"

Photo: Japanese Medicine Envelope

Book - Japanese Herbal Medicine

"Japan has an extremely high proportion of brands that have come off patent - 41 per cent - but an extremely low generic penetration on the market - at only 3.4 per cent."





Source: Japan needs innovation to maintain pharma foothold
By Kirsty Barnes
12-May-2008
Outsourcingpharma.com
http://www.outsourcing-pharma.com/news/ng.asp?n=85184-apan

Book - Japanese Herbal Medicine

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Japanese customers rate customer service a key component of business interaction and expect it to be of a high standard

"Fifty-eight percent o(of Japanese customers) indicated that the "quality and competence of the service personnel I deal with" is important. .. The importance of the personal interaction is a key cultural aspect of work in Japan. Companies able to establish a more personal connection in their service operations are rated much higher"


Source:Customer Service Is Crucial in a Downturn
Brian Sprague
Business Week
May 15, 2009
http://www.businessweek.com/globalbiz/content/may2009/gb20090515_384778.htm

Japanese Customer: Panda's huge draw card for Japanese visitors to Ueno zoo

Photo: Panda

Book - The Art of Kung Fu Panda

"Many of the 3.6m visitors to the (Ueno, Tokyo) zoo in 2006, ..spent a total of Y1bn (€6.28m, £4.97m, $9.72m) on admission fees, came to see the panda,"

Source: Japan wary of China's panda diplomacy
By David Pilling in Tokyo
Published: May 12 2008
http://www.ft.com/cms/s/0/03481b42-1fbd-11dd-9216-000077b07658.html

Book - The Art of Kung Fu Panda

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Japanese Customer: Japanese Company profile: Mizuno

Video: Mizuno commercial

Book: Marketing Japanese style

"Its sports equipment and clothes sell around the world -- baseball gear, its first ever product, now joined by a growing range of other sports equipment. And then there's the "fastswim" professional swimsuits, modeled on shark skin." Mizuno

Source: Masato Mizuno, chairman, Mizuno
February 15, 2008
The BoardRoom, CNN.com
http://edition.cnn.com/2008/BUSINESS/02/13/boardroom.mizuno/index.html

Book: Marketing Japanese style

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