Japanese customers needs for safety and trust need to be met before you can sell to them

"I would say Japanese customers are among the toughest
and most discerning in the world
-- factors of safety, factors of trust,
play a bigger role in Japan,"

Bharat Rupani


Source:Undercut of the jeans a must in Japan: private brands
Peter Alford,The Australian, November 26, 2009
http://www.theaustralian.com.au/undercut-of-the-jeans-a-must-in-japan-private-brands/story-e6frg8zx-1225803918828

Further reading:




See the real Japan in 2010

at Motorcycle Japan