"Giri choco (義理チョコ, literally, "obligation chocolate" in Japanese) is chocolate given by women to men on Valentine's day. It is a relatively cheap type of chocolate women give to male co-workers, casual acquaintances, and others to whom they have no strong attachment. Giri choco is lower-quality than honmei choco, more expensive chocolates women give to their romantic partners."
Source: Wikipedia
Men in Japan generally reciprocate by giving women chocolates and other gifts on White day, celebrated on March 14th one month after valentines day on February 14th. On Valentines day in Japan women give men chocolates and on March 14th men return the favour with chocolates. Fathers give chocolates or gifts to their own daughters and male acquaintances give gifts at work to female colleagues & friends.
Video
One month after receiving gifts from women on Valentine's Day, Japanese men return the favour on White Day.
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Source:White Day: Valentines reply in Japan
March 14, 2010
Reuters
http://www.reuters.com/news/video/story?videoId=56816588&videoChannel=4
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