Japanese customers love of coffee tempts Starbucks to sell new instant coffee Via in the 2.3 billion dollar instant coffee market

"World No.1 coffee retailer Starbucks is eyeing Japan's $2.3 billion instant coffee market"

"$ 3billion soluble (coffee) market in Japan and a $5billion dollar at home market"

Howard Shultz, CEO, Starbucks (in the video)


Source: Starbucks eyes Japan instant market
April 13, 2010
Reuters
http://www.reuters.com/news/video?videoId=71455815



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