Japanese consumers love programs & magazines about how to save money and where to buy cheap products

" Gekiyasu has become a kind of devil's bargain for the media. Programs about cheap consumption get high ratings and magazine articles about saving money sell well.."



Source:Fast fashion is not what's ailing Japan's economy
By PHILIP BRASOR
The Japan Times: Sunday, Jan. 10, 2010
http://search.japantimes.co.jp/print/fd20100110pb.html


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