Japanese customers becoming more savvy when shopping for electrical products, older models get second look when cheaper and similar features

".. makers' intention to make old models obsolete by introducing new ones, with new functions, has frequently turned out to be impractical, as consumers have become savvy in choosing products."



Source:Savvy consumers satisfied with older models
Daily Yomiuri
Sep. 6, 2010
http://www.yomiuri.co.jp/dy/business/T100905002258.htm