September 11, 2010

Japanese supermarkets target elderly customers with discounts

"(a Japanese supermarket chain) offers 5 percent discount coupons 
for the first 50 customers aged 60 or older
on the 15th day of the month, when pension benefits are paid."

Source: Aged-friendly supermarkets increasing
Toru Takahashi Yomiuri Shimbun Staff Writer
Sep. 23, 2009

Further reading:

See amazing world heritage sites when you motorcycle Japan

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