September 11, 2010

Japanese supermarkets target elderly customers with discounts

"(a Japanese supermarket chain) offers 5 percent discount coupons 
for the first 50 customers aged 60 or older
on the 15th day of the month, when pension benefits are paid."



Source: Aged-friendly supermarkets increasing
Toru Takahashi Yomiuri Shimbun Staff Writer
Sep. 23, 2009
http://www.yomiuri.co.jp/dy/business/20090923TDY06307.htm




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