🌸Japanese Customer : Studying Japanese customers is not enough you have to integrate systems with procedures to gain success

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October 07, 2010

Studying Japanese customers is not enough you have to integrate systems with procedures to gain success

"knowledge in itself cannot lead to sustainable competitive advantage. Rather, the configuration and integration of knowledge is the key to success"


Source: Lee. Chen, Kim & Johnson
Journal of International Marketing
American Marketing Association, 2008