October 24, 2010

Values, beliefs and attitudes attached to them are often vastly different from culture to culture

" ..many people naively assume there are sufficient similarities among peoples of the world to make communication easy.They expect that simply being human, having common requirements of food, shelter, security, and so on, makes everyone alike. Unfortunately they overlook the fact that the forms of adaptation to these common biological and social needs & values, beliefs and attitudes surrounding them are vastly different from culture to culture"

Barna L.M


Source: Stumbling blocks in Intercultural Communication
in L.A.Samovar & R.E.Porter,
"Intercultural Communication: A Reader",
Belmont, CA, Wadsworth, USA, page 337



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