October 30, 2010

Young Japanese consumers - a marketers challenge according to new research

"Japanese (consumers in their 20's) have nothing in particular they really want to buy.
They are inactive consumers who are tight with money and carefully study prices before parting with their cash."




Source:Young Japanese, Chinese Put Money To Different Uses

The Nikkei
August 31, 2009
http://www.nni.nikkei.co.jp/e/fr/tnks/Nni20090904D04JF999.htm




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