"Maruetsu Inc..supermarket ..saw its online sales of food ingredients rise 20% on the year during the week from July 12 through July 18. Most of the online shoppers were housewives in their 30s and 40s."
Source: Heat Wave Turning More People Into Stay-At-Home Online Shoppers
Tuesday, August 3, 2010
Nikkei
http://e.nikkei.com/e/fr/tnks/Nni20100803D03HH609.htm
November 04, 2010
Online food sales jump as Japanese customers mainly women in their 30's & 40's seek convenience
Labels: Culture, innovation, Lifestyle, Marketing, research, Statistics, Technology