Japanese customers key target for international marketers - "Japan is a sophisticated and competive market"

"78 per cent believed Japan offers great potential for Australia. Most respondents believed Japan is a sophisticated and competitive market"


Source:Doing Business with Japan: The Perspective of Australian Companies
Australia Japan Foundation - Melbourne Institute Survey
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Doing Business with Japan:The Perspective of Australian Companies
Findings from the Australia–Japan Business Survey 2008–09
Anne Leahy, Elizabeth Webster and Jongsay Yong
Melbourne Institute of Applied Economic and Social Research
The University of Melbourne