Japanese customers line up for the new Apple iPad

Japanese customers lined up in anticipation of the launch of the new Apple iPad. The interest was a lot more than the launch of the iPhone in Japan. The details of the prices & contracts for Japanese customers can be found here.

We believe the iPad will have a tremendous influence on Japan in the near future for a number of reasons.

1. The iPad delivers features & technology in a simple format that has global appeal.

2. It incorporates applications & thinking which are innovative from the users experience.

3. International products do have an audience in Japan.

4. The use of the product will spurn many new industries for example: rental businesses for tourists who can use an iPad as a travel partner.They can watch videos, search the web, look up facts, translate and get a more personal travel experience which is customized to their needs.The Apple iPad allows the Internet to be a useful travel accessory that a phone cannot, due to its limited size. We hope to see iPads for rental at all airports in Japan soon.

5. It will spur competition in this market segment

Video Source: iPad debut draws Japan crowd
May 28, 2010
http://www.reuters.com/news/video?videoId=93548232

Japanese customers spend one billion yen online with Yahoo Japan virtual mall

"Sales at Yahoo Japan's virtual mall surged 40% on the year to an all-time high above 1 billion yen".

Source:Discounts Drive Up Sales At Retailers In Crucial Weekend

Tuesday, December 15, 2009

The Nikkei

http://www.nni.nikkei.co.jp/e/fr/tnks/Nni20091214D14JFA04.htm

Further reading:

Reviews

Ride all day, and soak in an onsen at night, a perfect day when you motorcycle Japan

Visit Motorcycle Japan

84% of Japanese customers have access to digital broadcasting according to new survey

"..83.8% of Japanese families had televisions or tuners to receive terrestrial digital broadcasting signals as of the end of March... Japan is set to terminate analog broadcasting and shift completely to the digital format in July 2011. "


Source:Over 80% of Japanese families have digital broadcasting receivers
Wednesday 26th May,
Kyodo News
http://www.japantoday.com/category/technology/view/over-80-of-japanese-families-have-digital-broadcasting-receivers


Further reading:






See the best of Japan by motorcycle

Visit Motorcycle Japan

Japanese customers tend to favour hard sell advertising appeals according to new study

"Japanese respondents actually rated hard-sell advertisements significantly higher in terms of attitude toward the ad and purchase intention than the soft-sell advertisements"


Source: Global Consumer Culture Positioning:Testing Perceptions of Soft Sell and Hard -Sell Advertising Appeals between U.s and Japanese consumers.


Shintaro Okazaki, Barbara Mueller and Charles.R.Taylor
Journal of International Marketing, Vol.18. No 2,2010. pp20-34.

Further reading:

American Marketing Association click here





See the best of Japan by motorcycle

Visit Motorcycle Touring Japan

Customer service Uniqlo style - Japanese retailer shows a new style of service

Uniqlo the Japanese clothing retailer has a unique take on customer service in the following video it shows how Uniqlo trains its staff around the world how to meet customers needs Japanese style. For example: quick response and to not let the customer wait too long, making the stock on display appealing, neat and well presented and by thorough training in Japan.

Watch the video here



Video Source: Uniqlo Targets the Top
May 24, 2010
Features
NHK World
http://www.nhk.or.jp/nhkworld/english/movie/feature47.html



Further reading




this book includes a section on Uniqlo chapter 7





See the best of Japan by motorcycle

Visit Motorcycle Touring Japan

Japanese customers now spend an average of 20.5% of their income on housing repayments, highest ever

"According to the Ministry of Internal Affairs and Communications, homeowners now spend an average of 20.5 percent of their disposable income on housing loans, the highest portion ever. "

Source: The only bonus you'll get this summer is the sun

By PHILIP BRASOR

The Japan Times: Sunday, June 28, 2009

http://search.japantimes.co.jp/print/fd20090628pb.html

Further reading:

Get up to speed on Asia in 2010

Study Abroad Japan

IMF staff discusses Japanese economy & steps needed

Video by WSJ

"In an interview with Dow Jones Newswires, John Lipsky, first deputy managing director of the International Monetary Fund, speaks about reactions to the global recession, comparisons between Greece and Japan, and plans for fiscal adjustment in Japan."




Source:Interview: IMF's John Lipsky on Japan's Economy
5/19/2010
WSJ
http://online.wsj.com/video/news-hub-a-question-of-time-inc/49633099-6512-4384-ADBF-6848C0C4D99C.html

Japanese students turning to China for University education due to lower costs & strategic advantage

"In 1994, 78 percent of Japanese choosing a foreign school went to a US college. By 2007, that percentage had dropped to 46 percent, according to Japanese government figures. The proportion of those heading for Chinese universities, meanwhile, climbed from 9 percent to 24 percent – more than 18,000 students."



Source:For study abroad, more Japanese prefer Chinese university over US one
By Peter Ford,
Staff writer
May 19, 2010
http://www.csmonitor.com/World/Asia-Pacific/2010/0519/For-study-abroad-more-Japanese-prefer-Chinese-university-over-US-one



Further Reading:

Japanese Student Success - High School to MBA

Japanese student - Four Year study abroad documentary

Japanese student buyer behaviour - International Education

New online shopping for Japanese customers as Taobao & Yahoo Japan team up from June 2010

".. both Taobao.com and Yahoo Japan will be launched to provide eight million Japanese products to Chinese consumers as well as various Chinese-made goods to Japanese consumers."


Source:Taobao.com, Yahoo Japan Reach Strategic Cooperation
May 12, 2010
http://www.chinatechnews.com/2010/05/12/12029-taobao-com-yahoo-japan-reach-strategic-cooperation




Further Reading:








See the best of Japan by motorcycle


Visit Motorcycle Touring Japan

Why have Japanese customers picked up on the Apple iPhone?

Video: WSJ


"Despite initial skepticism that Apple could win over customers in Japan with the iPhone, the handset is starting to gain momentum. Tokyo Deputy Bureau Chief Mariko Sanchanta speaks to WSJ reporter Daisuke Wakabayashi about the smartphone."

Source: Japan Dials Up the iPhone
5/19/2010
WSJ
http://online.wsj.com/video/news-hub-a-question-of-time-inc/49633099-6512-4384-ADBF-6848C0C4D99C.html

Japanese Marketing expanding in Asia - China

Japanese companies are expanding their marketing in China as they look for more growth opportunities. Leading Japanese retailer UniQlo has a presence in China as does convenience store chain Family Mart but a wider array of businesses are looking to take their successful formulas and to gain new customers in China.


A journal article about Japanese marketing in China by S. A. Horn, titled "Product adoption and innovation diffusion: the case of Japanese marketing to China" further details this growing trend and provides a range of examples and insights.

Abstract

"Along with the growing prominence of China in corporate strategy and decision-taking, Japanese firms are increasingly aligning their activities to accommodate the shift towards a customer-led market environment and the advent of a major consumer market on Japan's doorstep. This study shows how Japanese firms adjust their marketing to changes in Chinese consumption patterns and address the impact of geographical and socioeconomic variables on innovation diffusion. By taking a fresh look at the marketing challenges amidst latent consumer ethnocentrism and cosmopolitanism, this study generates fresh insights into the reconfiguration of Japanese marketing and retailing activities in this emergent market."



Source:Journal Asia Pacific Business Review,
Volume 15, Issue 3 July 2009 , pages 389 - 409
Published by Routledge
http://www.informaworld.com/smpp/content~content=a913240051&db=all


Articles:

Marketing to Chinese consumers here

Winning the Chinese Consumer: Opportunities for Japanese Companies by McKinsey

Further reading:




Video: Summary of China - Japan trade relations



Source: CCTV


Copyright JapaneseCustomer.com.2010.All rights reserved

Number of single households in Japan predicted to rise to 34% in 2034 according to study

"A research institute under the welfare ministry said Friday that 34.4 percent of households in Japan will be composed of people living alone by 2020."

Source:'20 to see loners in 34% of households

Kyodo News

Saturday, Dec. 19, 2009

http://search.japantimes.co.jp/cgi-bin/nn20091219b4.html

Further reading:

See live volcanoes when you tour Japan by mtorcycle in 2010

Visit Motorcycle Japan

Japanese Marketing - Qr Codes - What are they and how are they used by Japanese customers in Japan

Copyright JapaneseCustomer.2010. All Rights Reserved.

QR codes are an important part of Japanese Marketing that allow Japanese customers to access websites quickly and directly by mobile phone. For example: when you commute by train in Japan, many advertisers on trains include QR codes on their in train ads and a commuter who is standing in the train can easily scan the code on the ad with their mobile phone and be taken directly to the advertisers website without typing in a URL.It is quick, simple and convenient.

Local community magazines in Japan which are delivered to all households in an area each month, provide a range of advertisers for local services and businesses.Each business that advertisers in the magazine which is freely distributed, has a QR code under their advertisement and it is rare not to have a QR code as competition is so fierce.



QR codes are also known as two dimensional barcodes.


Video - demonstration of how to scan and use a QR code using a mobile phone




Source: Gallerie Japan


Articles:

Japanese usage of QR codes survey here


Further reading:





Reviews


McDonalds in Japan started using QR codes on their hamburger wrappers so that customers could find out about the nutrition information of the hamburger they just bought.
See the full article here




Links:

QR codes & two dimensional bar codes

How to make your own QR code here


At the above site you just add your message in the box and click the button. If you have a website just type your full web address, for example: http://japanesemarketing.blogspot.com into the box and click. You can download the created QR code in a range of formats.

Copyright JapaneseCustomer.2010. All Rights Reserved.

Learn more about Japanese Customers at

JapaneseCustomer.com

What is Japanese Marketing - What is it and why is it important in 2010

Photo: Japanese technology - Washlet toilet

What is Japanese Marketing?

Japanese Marketing can be described in three ways. Firstly, it is how Japanese companies market their products and services to Japanese in Japan, secondly , Japanese marketing can be seen as how Japanese market products and services to foreigners in Japan, thirdly, how Japanese market their products and services to to other Asian customers and finally, how Japanese convey their their ideas, products, services and culture to the world.

Why is Japanese Marketing important?

Japanese marketing is important as it involves a large area, involves millions of people, and is not documented like American Marketing.

Asia accounts for over 50% of world GDP and yet the world's knowledge of Asia is limited. Japan is the largest economy in Asia and trades with many countries within Asia and the world.

Japanese marketing techniques are different to American marketing techniques. In fact so different that many western marketing theories just don't attract, manage or retain Asian and non Asian customers.

So that in itself is a reason to learn how countries like Japan communicate with their wide array of customers.

Further reading:






Video:



See Sanyo's new Solar Parking bicycle parking lot in Tokyo click here



Copyright JapaneseCustomer.com.2010. All rights reserved

What is Japanese customer service, how is it different & why is it important?

By JapaneseCustomer.com

Japanese Customer Service - What is it?

Japanese customer service is a type of customer service that is based on Asian philosophies with a uniquely Japan touch. Customer service aims to make the customer feel important, special and to visit a business repeatedly while their needs are being met. If service is poor or the customer doesn't feel they are getting the attention they deserve, they often vote with their feet & change providers. Japanese customer service is a type of service that has developed in Japan for Japanese customers & aims to meet the range of needs that Japanese customers have. It is unique to Japan but is available to all who visit or live in Japan. As it is culturally based it may not be exportable to other countries nor may it work in other countries. Japanese customer service is based on the same values and ethics as regular customer service but it seems to go that extra step further based on what Japanese culture dictates. Remember that even though we talk about Japanese customer service some companies do it very well and some companies don't do it so well. In essence we are talking about the topic of Japanese customer service not about individual companies. Let's be clear, not all Japanese companies provide good customer service but we believe that for those that do it well there is something for us to learn, share & investigate further.


Japanese Customer Service - How is it different?

Japanese customer service is different to western customer service in a number of ways. Firstly,
service providers in Japan try to anticipate customer needs. For example: On a wet day stores will provide plastic umbrella covers outside so as to allow customers to enter the store with their umbrella. Small touch but big impact. Good for the customer as they can quickly enter the store with their umbrella. It is good for the store as it stops the floor from getting wet, reduces congestion at entrances and accidents. Secondly, Japan is a group centred culture and for a business to have a good reputation means that they have to work hard to gain " good word of mouth" from happy & satisfied customers. There are many businesses in Japan and customers are often spoilt for choice, so it is easy for them to change their preference to another supplier easily. Bad word of mouth can often spread quickly and tarnish a firms reputation a lot quicker and with greater impact than maybe found in other cultures. Thirdly, hierarchy plays an important place in social order in Japan and customers have their own important place in it. A status different than found in western culture. Businesses in Japan have a duty deeper than law to meet their customers needs. Why? Well often a business is set up in a neighbourhood and has lots of local customers. The business is part of the community and benefits from its customers patronage so they have an unspoken duty to support and help them. It should be noted that typical Japanese businesses may have been run for hundreds of years by the same family and continue being run by family members. Finally, Japanese customer service is pre-dominantly about people to people interaction. For example: Many Japanese businesses prefer to answer their own calls and not rely on automated technology as they know Japanese customers typically wont leave messages on answering machines. Some insurance sales people visit a customers house in person when they make a claim and personally complete the paperwork directly within hours of receiving their phone call. Car dealer staff personally visit a customers house when their car needs to be repaired and return it on completion. Telephoning them at each step of the process to explain, get their approval and keep them informed. At McDonalds in Japan staff will typically peel the paper wrapper off a straw and place it in the drink for you, so as to save you time.


Japanese Customer Service - Why is it important?

Japanese customer service is important in business as it provides a key as to how to meet the needs of Asian customers. Typically western customer service techniques often just don't match or meet the needs of Asian customers. Japanese customer service provides a cultural base from which to better understand Asian customers and how to meet their needs. Western businesses have many new opportunities for doing business in Asia. As Asia develops the ability to understand and meet the needs of Asian customers will also grow. Japanese customer service is an important topic for discussion, investigation, study and research.A starting point for better understanding the new Asian customer.

Key questions for the future of business education include: How to train staff in Asian culture & philosophies, How to teach Asian languages to graduates, middle and senior managers, How to have staff study, live & work in Asia and how to incorporate Asian techniques into Western thinking, management and practice?


Copyright JapaneseCustomer.com, 2010. All Rights Reserved.

Do Japanese students benefit from studying abroad?

Gaman - A Japanese Students Four Year Journey in Australia

A holistic international education documentary

By JapaneseCustomer.com

“Amazing insights into a Japanese students
“total” study experience”

Editorial Reviews



"International study is an enormous undertaking for an individual in terms of resources, language, culture & risk. This documentary reveals the four year journey of a Japanese student studying in Australia. “Gaman” is a Japanese word that means endure. JapaneseCustomer.com reveals the students journey from beginning to end. He begins with the student’s life in Japan before study, then follows the student to Australia & the students return to Japan. A fascinating cultural documentary”


Book Description:

A holistic international education profile of a Japanese students four year journey in Australia.


Readership:

● Government ● Education institutions ● Third party suppliers ● Employers


Special Features:

● Holistic profile of a Japanese student’s journey – before, during & after study
● 26 page cultural marketing guide
● Unique perspectives of culture, language & experiences.


Product Details:

Title: Gaman – A Japanese Student’s Four Year Journey in Australia
E-Book: Video & 26 page booklet
Publisher: JapaneseCustomer.com
Language: English
ISBN -13: 978-0-9580582-5-4
Payment: PayPal
Only available online at www.japanesecustomer.com



Key words:

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Japanese Customers will get Apple iPad at Softbank

Japanese customers will be able to get the Apple iPad at Softbank,
details below. Japan launch Friday May 28th, 2010


"A basic model with Wi-Fi wireless Internet access is priced at 48,960 yen and a model which can use both Wi-Fi and 3G mobile network service costs 58,320 yen. A monthly network usage fee of 3,225 yen is necessary for the 3G model under a two-year contract."


Source:Softbank Mobile to market Apple's iPad tablet computer in Japan
Mainichi Japan,
May 9, 2010
http://mdn.mainichi.jp/mdnnews/news/20100509p2g00m0dm022000c.html



Product:






Use the Apple iPad when you tour Japan by Motorcycle

Visit Motorcycle Japan

Japanese customers in Tokyo pay up to 10 million yen for a 3 metre square cemetery plot

"In the heart of Tokyo, it costs nearly ¥10 million to purchase a 3-sq.-meter cemetery plot in perpetuity."

Source:A survey finds 40% of Tokyo residents have no burial plot

By SHIGEMI KOTAKA

Kyodo News

Japan Times: Saturday, Dec. 19, 2009

http://search.japantimes.co.jp/print/nn20091219f2.html

Further reading:

Reviews

Be a part of the Asian Century in 2010

Study Abroad Japan

Brand name goods still rank very high with Japanese customers when shopping abroad according to survey

.."Japanese customers, ... ranked brand name goods first, followed by food and cosmetics."




Source:Chinese women are largest foreign spenders in department stores
May.4,2010
http://english.hani.co.kr/arti/english_edition/e_business/419164.html




Further reading:







See the best of Japan by motorcycle

Visit Motorcycle Japan

Japanese customers will get Apple iPad on May 28th and place orders earlier

"Apple Inc. said Friday that its iPad tablet computer device will go on sale in Japan on May 28, with its Japanese Web site starting to take advance orders on Monday."


Source:Apple To Launch iPad In Japan On May 28
Saturday, May 8, 2010
Nikkei
http://e.nikkei.com/e/fr/tnks/Nni20100507D07JFA30.htm


Apple iPad







See the best of Japan by motorcycle at

Motorcycle Touring Japan

Japanese customers get a taste for Taiwan and become the number one visitors in October 2009

"as of October, Japan was ranked first for the number of visitors that had toured Taiwan in 2009."

Source:Japanese Becomes 4 Millionth Holidaymaker To Taiwan In 2009

Submitted by Jatin Kumar on Tue, 12/08/2009

http://topnews.hk/content/2113-japanese-becomes-4-millionth-holidaymaker-taiwan-2009

Further reading:

See the best Japan has to offer when you motorcycle tour in 2010

Visit Motorcycle Japan

Japan fish exports to China growing

"Fresh fish flown in from Nagasaki has become hugely popular in China. In 2009, 57 tons of fish were exported. Total sales last year hit 140 million yen ($1.5 million), more than triple the figure for 2007."



Source:Costly formalities avoided for fresh haul exports from Nagasaki to China
BY TAKASHI OKUMA THE ASAHI SHIMBUN
2010/05/06
http://www.asahi.com/english/TKY201005050138.html





Further reading:





Kindle Edition




See the best of Japan by motorcycle

Motorcycle Touring Japan

Six reasons why Japanese Customers are important to your business in 2010

Photo: A Japanese Customer

Six reasons why Japanese customers are important to your business in 2010

1. Japan - the largest economy in Asia

"Asia has accounted for 50 percent of world GDP for most of human history".

Source: The Mad Hedge Fund Trader
November 24, 2009
http://www.japaninc.com/Taking_the_Long_View_on_Asia




2. Japan's GDP per person the highest in Asia

"the average Japanese generates more than ten times the GDP as the average Chinese, and the average Taiwanese, more than six times."

Source: Resistance Is Futile, You Will Be Bought
December 12, 2009:
http://www.strategypage.com/qnd/china/articles/20091212.aspx





3. Japanese customers are still the world's best savers


"Households have saved up about ¥1.41 quadrillion in financial assets"

Source: Less work, more play to lift economy: DPJ
By AKIKO IKEDA and SATOSHI KAWANO
Bloomberg
The Japan Times: Saturday,
Sept. 12, 2009
http://search.japantimes.co.jp/print/nn20090912n2.html






4. Japanese customers world's best hotel guests

1."The Japanese retained the top prize, with hoteliers worldwide naming them the world’s best tourists, ahead of the British and Canadians. Japanese tourists were ranked the quietest and most polite, as well as the cleanest and least likely to complain."

Conducted by online travel company Expedia


Source: World’s worst and best tourists revealed in new survey
July 9th, 2009
http://www.thaindian.com/newsportal/world-news/worlds-worst-and-best-tourists-revealed-in-new-survey_100215649.html




5. Japanese Customer Service - The world's best

1. "Perhaps it is easiest and most logical to conclude that Japan simply provides the best customer service training in the world and that it is derived from a culture of principles"

Source: Best customer service in the world
By ISAAC UCHIYAMA
Sunday, Dec. 20, 2009
http://search.japantimes.co.jp/cgi-bin/rc20091220a6.html







6. Japanese customers are online

"Japan is one of the world’s most wired countries, with more than 90 million regular Internet users — of which three-quarters use fast broadband connections and two-thirds also log in from cellphones".

Source: In Japan, an Odd Perch for Google: Looking Up at the Leader
By HIROKO TABUCHI
November 30, 2009
http://www.nytimes.com/2009/11/30/technology/internet/30google.html





Learn more about Japanese Customers at JapaneseCustomer.com



* Market research reports
* Book reviews
* Statistics
* Videos
* Reference books and more

Be part of the Asian Century in 2010 !

Japanese Customers to be charged to visit Lake District in UK - New Beatrix Potter Tax

"A radical new 'visitor payback' scheme will charge Beatrix Potter fans from Japan £5 to support conservation work in the Lake District."




Source:Japanese Beatrix Potter fans face £5 Lake District levy
30th April 2010
http://www.dailymail.co.uk/travel/article-1269970/Japanese-Beatrix-Potter-fans-face-5-Lake-District-levy.html?ito=feeds-newsxml
Read more: http://www.dailymail.co.uk/travel/article-1269970/Japanese-Beatrix-Potter-fans-face-5-Lake-District-levy.html?ito=feeds-newsxml#ixzz0miodsmNy



Further reading:






Study Japanese in Japan?

Be part of the Asian Century

Visit Study Abroad Japan Blog

How to attract customers from the worlds second largest Asian economy?

Japanese Student - Buyer Behaviour - Australia

Learn how Japanese students purchase international education

By JapaneseCustomer.com

● Qualitative research on the buyer behaviour of the Japanese student market ● Behaviour insights across eleven critical decision areas ● Ten point customer profiles developed for each visa class ● Includes findings, interpretation & recommendations

" how do Japanese students evaluate & buy education? "

Editorial Reviews

" International education is a billion dollar industry, cultural understanding backed with market research is the key to success. JapaneseCustomer.com using qualitative research has undertaken a detailed analysis of the buyer behaviour of Japanese students in Australia. His study uncovered the unique buyer behaviour characteristics of Japanese students across four different education sectors. The findings will be of interest to those wanting to recruit, manage & retain Japanese international students as customers "

Book Description:

Qualitative market research detailing the buyer behaviour characteristics of Japanese international students in Australian education.

Readership:

● Government 

● Education institutions

● Third party suppliers

● Employers

Special Features:

● In depth interviews with 101 Japanese students results in English

● Findings broken down by visa type.

● 37 charts & 35 references to current articles.

Product Details:

Format: E-Book

Publisher: JapaneseCustomer.com

Language: English

ISBN -13: 978-0-9580582-6-1

Payment: PayPal

Order: Only available online at www.japanesecustomer.com

Key words:

Japanese student experiences Australia, Japanese international student experiences Australia, Japanese student buyer behaviour, japanese student buyer behaviour australia, Japanese students studying abroad research, japanese student international education research, qualitative international education research japanese students, Japanese students, Japanese student market, japanese student recruitment research, japanese student management research, japanese student retention research,international education research japanese student market, marketing to Japanese students, holistic profiles of japanese students studying abroad, how do japanese students select international education abroad, japanese student research australia, communicating with Japanese customers, japanese students studying abroad, japanese student perceptions of studying english abroad, social inclusion of japanese students studying abroad, japanese international student management, english language study by japanese students, vocational japanese students, undergraduate japanese students, private language school japanese students, university Japanese students studying abroad,  JapaneseCustomer.com, japanese student research australia, japanese student research, Japanese student profiles, japanese student profiles by education sector, japanese student buyer behaviour profiles by education sector, Japanese customer buyer behaviour of foreign education, japanese consumer behaviour international education, japanese customer decision making processes education, how japanese students select a study abroad course, marketing study abroad to japanese students, marketing services to japanese customers, attracting japanese students to study abroad programs, managing japanese students studying abroad, retaining japanese students studying abroad, japanese customer service, marketing to japanese customers abroad, marketing international education to japanese students, international education case study Japanese students, qualitative international education research japanese customers, qualitative international education research japanese students.

Learn more about Japanese Customers at JapaneseCustomer.com