July 31, 2010

60% of Japanese women in their 20s and 30's do not feel the need to have children after marriage according to survey

"A record high 42.8 percent of Japanese people do not feel the need to have children after marriage, with more than 60 percent of women in their 20s and 30s saying so, a government survey showed."



Source: Over 40% Of Japanese See No Need To Have Children: Survey
Nikkei, December 5th 2009
http://www.nni.nikkei.co.jp/e/fr/tnks/Nni20091205D05JF385.htm



Further reading:






Get up to speed with Asia quick and be part of the Asian Century

July 30, 2010

Japanese customers get 3D HD Camcorder August 20th , new from Panasonic

"Panasonic Corporation, an industry leader in Full HD 3D and HD TV technology, unveiled today the world’s first 3D camcorder for consumers..by simply attaching a 3D conversion lens that comes with the camcorder..The camcorder will go on sale in Japan on August 20."



Source:Panasonic Introduces World’s First 3D Consumer Camcorder
Wednesday 28th July, 01:10 PM JST
http://www.japantoday.com/category/technology/view/panasonic-introduces-world%E2%80%99s-first-3d-consumer-camcorder


Further reading:

Panasonic Japan website here Specs & details


Video (in Japanese):




Learn Japanese in Japan?

Visit Study Abroad Japan

The number of single person households in Japan expected to rise to 18 million in 2030 according to a report

"According to a report by the National Institute of Population and Social Security Research, the number of single-person households is expected to rise from 14.46 million in 2005 to 18.24 million in 2030, or nearly 40 percent of all households."


Source:Cleanup after unnoticed death now a growing industry
By MIZUHO AOKI
Staff writer
Japan Times
Wednesday, July 21, 2010
http://search.japantimes.co.jp/cgi-bin/nn20100721f3.html

Further reading:




See the best of Japan by motorcycle

Visit Bike Japan

July 28, 2010

What were the top Japanese baby names in 2009?

"Hiroto was the most popular baby name for boys in 2009, while the most popular girls' baby name was Rin, a survey by Benesse Corp."



Source: Hiroto, Rin most popular baby names in Japan in 2009
Mainichi Japan, December 8, 2009
http://mdn.mainichi.jp/mdnnews/news/20091208p2a00m0na001000c.html




Further reading:









Visit the Japan
you have always dreamed of seeing

July 27, 2010

Japanese increased their spend on wedding related costs up to to 4.33 million yen according to survey

"Total wedding-related costs,
including honeymoon expenses,
climbed to ¥4.33 million.
The average amount contributed by relatives was ¥1.98 million, up ¥170,000 from the 2005 survey."




Source:Spending on weddings sees uptick despite recession
Kyodo News
Wednesday, Jan. 6, 2010
http://search.japantimes.co.jp/cgi-bin/nb20100106a6.html




Further reading:





How to tour japan by Motorcycle?

Visit Bike Japan

July 26, 2010

Japanese customers increased their online shopping purchases by 13.9% on last year according to survey

"The Ministry of Economy, Trade and Industry
said online retailers rang up sales of ¥6.1 trillion in 2008,
an increase of 13.9 percent over the previous year."




Source:Department stores fight clunker image
By KAZUAKI NAGATA
Staff writer
Japan Times
Wednesday, Jan. 6, 2010
http://search.japantimes.co.jp/cgi-bin/nb20100106a1.html


Further Reading:






How to best prepare for travel to Japan?

Visit First Trip Japan

July 25, 2010

Employment status plays a role in Japanese singles marriage partner search

"Employment status greatly affected
whether one participated in konkatsu
(searching for a marriage partner). ..
51 percent of female full-time employees..
44 percent respectively female non-full-time workers."




Source:Less than half of singles looking for Mr/Ms Right
Mainichi Japan
January 3, 2010
http://mdn.mainichi.jp/mdnnews/news/20100102p2a00m0na016000c.html



Further reading:





How do Japanese study abroad in Australia?

Visit Gaman

July 24, 2010

Japanese customers enjoy the benefits of the worlds second largest economy

"According to the International Monetary Fund,
the U.S. led the world in 2008
with GDP of $14.441 trillion,
followed by Japan at $4.910 trillion.
China was right behind with $4.327 trillion."




Source:Diplomatic retooling needed in face of China
By MASAMI ITO
Staff writer
The Japan Times
Friday, Jan. 1, 2010
http://search.japantimes.co.jp/print/nn20100101a3.html





Further reading:







How do Japanese customers buy international education?

Visit Japanese Student Research

July 23, 2010

Japanese customers celebrate the new year by being the first to watch the new sunrise, Japanese airlines meet their needs

"Japanese customers want to be first
to see the rise of the sun at the
start of the new year...
Three Japanese airlines provided flights for 1000 people."



Source:First sunrise flights
January 2010/01/02
Japan Times
http://search.japantimes.co.jp/cgi-bin/nn20100102a5.html



Further reading:





See the best of Japan by motorcycle

Visit Motorcycle Japan

July 22, 2010

Japanese women drawn to the personal qualities of Sakamoto Ryoma

"All they need to know (Japanese women)
is that he (Sakamoto Ryoma)
managed to win the favor of high-profile
political figures....
with nothing to rely on but his personal charm"




Source:Idol and history fanatic Mikako
believes Ryoma is equally appealing to men and women.
Kosuke Iwano and Rintaro Tobita
The Nikkei Marketing Journal
Jan. 4 2010
http://www.nni.nikkei.co.jp/e/fr/tnks/Nni20100105D04HH573.htm



Further Reading:






Be part of the Asian Century

Visit Study Abroad Japan

July 21, 2010

Lower prices dont always attract Japanese customers according to academic

"...if you lower prices beyond a certain point,
customers get suspicious."


Asia University economist Shintaro Mogi




Source:Yoshinoya's dilemma: Whether to lower prices or not
2nd January 2010,
Japantoday.com
http://www.japantoday.com/category/kuchikomi/view/yoshinoyas-dilemma-whether-to-lower-prices-or-not




Further reading:





Learn how to work in Japan and teach English at

Teach English Japan

July 20, 2010

Japanese fashion looks at its global potential

“Japanese fashion has so much global potential,” says Kenjiro Monji, director general of the Foreign Ministry’s Public Diplomacy Department"



Source:Paris, Milan, Tokyo. Tokyo?
January 2, 2010
By HIROKO TABUCHI
http://www.nytimes.com/2010/01/02/business/global/02cool.html



Further reading:




Talk directly with your Japanese Customers

Study Japanese at N3 JLPT

July 19, 2010

Japanese consumers are some of the most wired on earth with over 90 million Internet users

"Japan is one of the world’s most wired countries, with more than 90 million regular Internet users — of which three-quarters use fast broadband connections and two-thirds also log in from cellphones."



By HIROKO TABUCHI
November 30, 2009
http://www.nytimes.com/2009/11/30/technology/internet/30google.html




Further reading:









Be part of the Asian Century in 2010

July 17, 2010

Japanese consumer buyer behaviour research into education selection for study abroad programs




Japanese Student - Buyer Behaviour - Australia

Learn how Japanese students purchase international education



By JapaneseCustomer.com


Qualitative research on the buyer behaviour of the Japanese student market
Behaviour insights across eleven critical decision areas
Ten point customer profiles developed for each visa class
Includes findings, interpretation & recommendations


" how do Japanese students evaluate & buy education? "


Editorial Reviews

" International education is a billion dollar industry, cultural understanding backed with market research is the key to success. JapaneseCustomer.com using qualitative research has undertaken a detailed analysis of the buyer behaviour of Japanese students in Australia. His study uncovered the unique buyer behaviour characteristics of Japanese students across four different education sectors. The findings will be of interest to those wanting to recruit, manage & retain Japanese international students as customers "

Book Description:

Qualitative market research detailing the buyer behaviour characteristics of Japanese international students in Australian education.

Readership:

Government 
Education institutions
Third party suppliers
Employers

Special Features:

In depth interviews with 101 Japanese students results in English

Findings broken down by visa type.
37 charts & 35 references to current articles.


Product Details:

Format: E-Book
Publisher: JapaneseCustomer.com
Language: English
ISBN -13: 978-0-9580582-6-1
Payment: PayPal
Order: Only available online at www.japanesecustomer.com

Key words:

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Learn more about Japanese Customers at JapaneseCustomer.com


July 13, 2010

How to market international study abroad programs to Japanese consumers?






Gaman - A Japanese Students Four Year Journey in Australia

A holistic international education documentary

By JapaneseCustomer.com


“Amazing insights into a Japanese students
“total” study experience”




Editorial Reviews



"International study is an enormous undertaking for an individual in terms of resources, language, culture & risk. This documentary reveals the four year journey of a Japanese student studying in Australia. “Gaman” is a Japanese word that means endure. JapaneseCustomer.com reveals the students journey from beginning to end. Begins with the student’s life in Japan before study, then follows the student to Australia & the students return to Japan. A fascinating cultural documentary


Book Description:

A holistic international education profile of a Japanese students four year journey in Australia.


Readership:

● Government ● Education institutions ● Third party suppliers ● Employers


Special Features:

● Holistic profile of a Japanese student’s journey – before, during & after study
● 26 page cultural marketing guide
● Unique perspectives of culture, language & experiences.


Product Details:

Title: Gaman – A Japanese Student’s Four Year Journey in Australia
E-Book: Video & 26 page booklet
Publisher: JapaneseCustomer.com
Language: English
ISBN -13: 978-0-9580582-5-4
Payment: PayPal
Only available online at www.japanesecustomer.com



Key words:

japanese student research , japanese student research australia, japanese student research, why japanese students are important in international education, japanese students in australia, japanese students studying abroad australia, japanese students studying abroad research, japanese student documentary australia, international education research japanese students australia, social inclusion international students australia japanese, japanese students international research, japanese student international education documentary, holistic profiles of international students studying abroad, japanese student study abroad research, japanese international student market, japanese student market intelligence, international education research japanese students, a japanese students four your journey studying abroad australia, how do japanese students present a foreign qualification to japanese employers, japanese employer reactions to australian qualifications, do japanese students succeed in australian education, how do japanese students use australian education in japan, how do japanese students sell foreign education in japan, Japanese student recruitment, Japanese student management, Japanese student retention, marketing to Japanese students, marketing study abroad programs to japanese customers in japan, understanding japanese student needs in study abroad, how do japanese students select a study abroad program, japanese customers buyer behaviour research international education, international student documentary japanese in australia, study abroad research japanese students, Japanese student independent study abroad research, Japanese employer reactions to foreign qualifications, how do japanese students who study abroad promote foreign education, japanese alumni research, japanese alumni australia, japanese alumni management research, recognition of foreign qualifications in Japan, japanese consumer behaviour international education, JapaneseCustomer.com, japanese buyer behaviour of international education, marketing international services to japanese customers, japanese student marketing, gaman a japanese students four year journey australia, japanese student study experiences abroad, japanese student study experiences australia, why do japanese students choose australian education, how to manage japanese students studying abroad, how to retain japanese students studying abroad.




Learn more about Japanese customers at JapaneseCustomer.com

July 11, 2010

Japanese culture spreads across the world with Yakult. Daily sales now over 30 million bottles a day


Photo: Yakult - Thorpedo


"Yakult ..average daily global sales of its ...fermented milk drink and other milk-based products reached 30.22 million bottles in June.....The Yakult beverage is now sold in 32 markets around the world, including the U.S., Brazil and China."



Source:Yakult Now Selling 30mn-Plus Bottles A Day Around The World
Thursday, July 8, 2010
The Nikkei
http://e.nikkei.com/e/fr/tnks/Nni20100707D07JFN07.htm


Further reading:






Motorcycle Touring Japan?

Visit Motorcycle Japan

July 10, 2010

Japanese customers aged 65 - 69 working longer according to survey

Photo: Cafeteria lunch in Japan.




"Fifty-two percent of men aged 65-69 are gainfully employed, according to a survey by the government-affiliated Japan Institute for Labor Policy and Training."


Source:Half Of Men In Mid- To Late 60s Bringing Home The Bacon
July 6 2010
Nikkei
http://e.nikkei.com/e/fr/tnks/Nni20100705D05JFA08.htm



Further reading:




See Japan

Visit First Trip Japan

July 09, 2010

Japanese customers reduce consumption and seen in delivery of home delivered parcels according to transport ministry

Photo: Automatic sliding door



"The number of home-delivery parcels handled by trucking companies declined 2.3% from a year earlier to 3.14 billion in fiscal 2009 through March this year for the second consecutive yearly fall, the transport ministry said Monday."


Source:No. of home-delivery parcels down 2.3% in FY 2009
Tuesday 06th July,2010.
Japan Today
http://www.japantoday.com/category/business/view/no-of-home-delivery-parcels-down-23-in-fy-2009




Further reading:




Study Japanese?

Visit Study Abroad Japan

July 08, 2010

Japanese Customers get to rent motorcycles from Yamaha dealers


"Yamaha Motor Co. dealerships are offering a rental service in a bid to broaden their clientele by allowing customers to experience riding motorcycles firsthand."



Source:Yamaha Motor Dealerships Begin Renting Motorcycles
Wednesday, July 7, 2010
Nikkei
http://e.nikkei.com/e/fr/tnks/Nni20100706D06JSN03.htm



Further reading:




See Japan on two wheels

Visit Motorcycle Japan

July 07, 2010

Japanese customers have chance to have an unlocked phone from April - Docomo first carrier to offer unlocked phone




"NTT Docomo Inc. has decided to unlock its cell phones' subscriber identity modules (SIMs) for all handsets on sale from April 2011..Once the lock is removed, a user will be able to switch mobile phone service providers without having to buy a new handset"



Source:Docomo to unlock cell phones from April
Jul. 7, 2010
Daily Yomiuri
http://www.yomiuri.co.jp/dy/business/T100706004091.htm


Further reading:





See the best of Japan by Motorcycle

EBook here

July 05, 2010

Japanese customers enjoy the toll free road trial, with traffic volume reportedly up 80%

Photo: Toll road in Japan


"Japan's transport ministry says traffic volume increased by nearly 80 percent on all expressway sections that were made toll-free in a government pilot project."


Source:Traffic volume up 80% on toll-free highways
2010/07/05
NHK World
http://www.nhk.or.jp/daily/english/05_23.html



Further reading:







Japan on two wheels

See the best of Japan by motorcycle

Visit Motorcycle Japan

July 04, 2010

Prices continue to drop in Japan for the 15th straight month in a row according to new figures released



Consumer prices in Japan have fallen each month for 15th months.The Consumer Price Index "fell 1.2 per cent in May compared to the same month a year earlier, according to official figures released yesterday"



Source:Japan hit by 15-month price slide: deflation
By Rick Wallace,
The Australian
June 26, 2010
http://www.theaustralian.com.au/business/japan-hit-by-15-month-price-slide-deflation/story-e6frg8zx-1225884483273





Further reading:





See Japan on two wheels when you study abroad Japan

Visit Motorcycle Japan

July 03, 2010

Japanese consumers relationship with Australia grows as new figures show trade growth

"Japan has remained Australia’s largest export market for the last 40 years, and according to government statistics accounted for A$52.6 billion (about $48.22 billion) in the 2008-2009 fiscal year that ended June 30."



Source:Australian PM Rudd to head to Japan
Saturday 12th December,
http://www.japantoday.com/category/politics/view/australian-pm-rudd-to-head-to-japan



Further reading:




Japan on two wheels in 2010?

July 02, 2010

Six reasons why Japanese Customers are important to your business in 2010



Photo:  A Japanese Customer




 Six reasons why Japanese customers are important to your business in 2010



1. Japan -  the largest economy in Asia

"Asia has accounted for 50 percent of world GDP for most of human history".

Source: The Mad Hedge Fund Trader
November 24, 2009
http://www.japaninc.com/Taking_the_Long_View_on_Asia




2. Japan's GDP per person the highest in Asia

"the average Japanese generates more than ten times the GDP as the average Chinese, and the average Taiwanese, more than six times."

Source: Resistance Is Futile, You Will Be Bought
December 12, 2009:
http://www.strategypage.com/qnd/china/articles/20091212.aspx





3. Japanese customers are still the world's best savers


"Households have saved up about ¥1.41 quadrillion in financial assets"

Source: Less work, more play to lift economy: DPJ
By AKIKO IKEDA and SATOSHI KAWANO
Bloomberg
The Japan Times: Saturday,
Sept. 12, 2009
http://search.japantimes.co.jp/print/nn20090912n2.html






4. Japanese customers world's best hotel guests

1."The Japanese retained the top prize, with hoteliers worldwide naming them the world’s best tourists, ahead of the British and Canadians. Japanese tourists were ranked the quietest and most polite, as well as the cleanest and least likely to complain."

Conducted by online travel company Expedia


Source: World’s worst and best tourists revealed in new survey
July 9th, 2009
http://www.thaindian.com/newsportal/world-news/worlds-worst-and-best-tourists-revealed-in-new-survey_100215649.html




5. Japanese Customer Service - The world's best

1. "Perhaps it is easiest and most logical to conclude that Japan simply provides the best customer service training in the world and that it is derived from a culture of principles"

Source: Best customer service in the world
By ISAAC UCHIYAMA
Sunday, Dec. 20, 2009
http://search.japantimes.co.jp/cgi-bin/rc20091220a6.html







6. Japanese customers are online

"Japan is one of the world’s most wired countries, with more than 90 million regular Internet users — of which three-quarters use fast broadband connections and two-thirds also log in from cellphones".

Source: In Japan, an Odd Perch for Google: Looking Up at the Leader
By HIROKO TABUCHI
November 30, 2009
http://www.nytimes.com/2009/11/30/technology/internet/30google.html





Learn more about   Japanese Customers    at   JapaneseCustomer.com



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