70 percent of Japanese customers would prefer to be interred with spouse according to recent survey

"Nearly 70 percent of people want to be interred with their spouses, according to a Yomiuri Shimbun survey, compared to 27 percent who want to be placed in their ancestors' graves."



Source: 70% want to be interred with spouse, poll finds
The Yomiuri Shimbun
Aug. 8, 2010
http://www.yomiuri.co.jp/dy/national/T100807001698.htm

Three seater bicycles in high demand by Japanese customers with children

"Over 100,000 new 3-seat bicycles, designed to carry an adult and two children, have been sold since a ban on their sale was lifted in July of last year, a result one bicycle maker described as "beyond expectations."


Source:Sales of 3-seat bicycles soaring in Japan
Mainichi Japan
August 8, 2010
http://mdn.mainichi.jp/mdnnews/news/20100807p2a00m0na017000c.html

Innovative Japanese designers make perfect height automatic door - Video

Japanese designers are always coming up with innovative designs, here is one that you may have missed an automatic door that adjusts to your height.Amazing? Watch the video below to see how.





Video Source:Sasukingu




Further reading:





Planning a trip to Japan?

Visit First Trip Japan

To be successful with Japanese customers management needs to adapt to the culture

" high fit to a given culture requires high level of adaptation of management process"

Shoham,Brencic,Virant & Ruvio,
Journal of International Marketing,
2008
American Marketing Association

Japanese convenience store pharmacies saw sales increase 20 - 30% percent during trial

"combined convenience store-pharmacies after a trial of three pilot outlets in the Kansai region saw customer numbers increase by 50 percent and sales by 20 to 30 percent."



Source: Convenience stores struggle to join drug trade
Mamoru Kurihara
Yomiuri Shimbun Staff Writer
Aug. 4, 2010
http://www.yomiuri.co.jp/dy/business/T100803005131.htm

Japanese aged over 65 and older reaches record high of 28.98 million

"A government survey shows that the number of

Japanese aged 65 and over has reached a record high 

of 28.98 million, or 22.7% of the population."

Source: One in every 4 Japanese women aged 65 or over

2009/09/20

http://www.nhk.or.jp/daily/english/20_14.html

Further reading:

Eat Japanese food everyday when you motorcycle Japan

Visit Motorcycle Japan

Celebrity wedding glues Japanese customers to their screens and captures 26% of the ratings in the Kanto region on July 30th

"..the much-anticipated wedding between kabuki star Ebizo Ichikawa, 32, and freelance TV presenter Mao Kobayashi, 28, on July 30, achieved an average viewer rating of 18.7% in the Kanto area according to Video Research Ltd. The program hit its peak at 9:13 p.m. when Kobayashi shed tears during her thank you speech to her parents, capturing ratings of 26%."




Source: Ebizo-Mao wedding gets average 18.7% viewer rating
Wednesday 4th August,2010
http://www.japantoday.com/category/entertainment/view/ebizo-mao-wedding-gets-average-187-viewer-rating

See the best of Japan by motorcycle

Visit Motorcycle Japan

Japanese centenarians reached 40,399 in 2009 according to government data

"Government data show that the estimated number of centenarians in Japan reached 40,399 in September last year, topping the 40,000 threshold for the first time."


Source: Gov't moves to determine situation of elderly people
Tuesday 3rd August,2010
http://www.japantoday.com/category/national/view/govt-moves-to-determine-situation-of-elderly-people

Japanese customers online shopping jumped 20% in July as heatwave impacted shopping & mobility according to report

TOKYO (Nikkei)--A growing number of consumers are going online to purchase daily necessities amid the heat wave that has hit Japan since late July.



GyaO Corp., an online video streaming service provider owned by Yahoo Japan Corp. (4689), reported a roughly 20% sales increase, compared with the normal level, during the two-day weekend of July 17-18, the first weekend after this year's rainy season was declared over across the nation. Its revenue from streaming movies surged 25% from the first week of the month during the week from July 19 through July 25, while those from streaming TV drama series jumped 35%.

Maruetsu Inc. (8178), a supermarket chain, saw its online sales of food ingredients rise 20% on the year during the week from July 12 through July 18. Most of the online shoppers were housewives in their 30s and 40s. Although per-customer spending was unchanged from a year earlier, customer traffic surged due to a jump in the number of those who were reluctant to go out shopping in excessively hot weather.

Tokyu Store Corp. saw the number of online orders received daily jump 15-20% on the month in July.

The Internet gives consumers a tool to make purchases while staying at home, with the number of Net-savvy seniors rising steadily.


Source: Heat Wave Turning More People Into Stay-At-Home Online Shoppers
Tuesday, August 3, 2010
Nikkei
http://e.nikkei.com/e/fr/tnks/Nni20100803D03HH609.htm

Japanese customers reduced spending on leisure activities & market size reduced by 4.3% or approximately 69 trillion yen

Photo - Japanese Customer - Camping car

"According to the Japan Productivity Center's White Paper of Leisure 2010, the leisure market shrank 4.3% on the year to about 69.55 trillion yen in 2009"



Source: Shrinking Leisure Market Deals Blow To Tourism, But Hiking and Camping Thrive
Tuesday, August 3, 2010
Nikkei
Tomoko Wakasugi
http://e.nikkei.com/e/fr/tnks/Nni20100803D03HH549.htm



Further reading:




See the best of Japan by motorcycle

Visit Motorcycle Japan

Do Japanese customers benefit from studying abroad?

Gaman - A Japanese Students Four Year Journey in Australia

A holistic international education documentary

By JapaneseCustomer.com

“Amazing insights into a Japanese students
“total” study experience”

Editorial Reviews



"International study is an enormous undertaking for an individual in terms of resources, language, culture & risk. This documentary reveals the four year journey of a Japanese student studying in Australia. “Gaman” is a Japanese word that means endure. JapaneseCustomer.com reveals the students journey from beginning to end. He begins with the student’s life in Japan before study, then follows the student to Australia & the students return to Japan. A fascinating cultural documentary”


Book Description:

A holistic international education profile of a Japanese students four year journey in Australia.


Readership:

● Government ● Education institutions ● Third party suppliers ● Employers


Special Features:

● Holistic profile of a Japanese student’s journey – before, during & after study
● 26 page cultural marketing guide
● Unique perspectives of culture, language & experiences.


Product Details:

Title: Gaman – A Japanese Student’s Four Year Journey in Australia
E-Book: Video & 26 page booklet
Publisher: JapaneseCustomer.com
Language: English
ISBN -13: 978-0-9580582-5-4


Payment: PayPal
Only available online at www.japanesecustomer.com



Key words:

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New Japanese graduates reluctant to work abroad cite foreign countries unattractive

Picture: JapaneseCustomer.com - Osaka castle

"The SANNO Institute of Management conducted the online nationwide survey in June. 400 new employees responded...49 percent of the respondents said they were unwilling to work abroad...not confident about their abilities (&) ..find foreign countries unattractive"


Source: Half of new recruits reluctant to work overseas
2010/08/03
NHK World News
http://www.nhk.or.jp/daily/english/03_03.html


Further reading:

How do Japanese students purchase foreign education? Click here

Japanese customers changing shopping preferences,department stores see 30 month sales decline continue

"August...department (stores sales) in Japan fell 3.2 percent from the same month last ear, posting the 30th straight month of year-on-year decline.The Japanese Department Stores Association reported sales at 263 department stores across Japan in August at more than 434.6 billion yen or about 5 billion dollars"


Source:Department stores sales down 30 straight months
2010/09/17
NHK WORLD
http://www.nhk.or.jp/daily/english/17_33.html

Japanese customers average household spending fell 69,000 yen in 2008 according to research

"In 2008, average household spending fell a record 69,509 yen, 

or $762, to 3.5 million yen, or $38,475, 

from a year earlier, and is expected to fall again this year"

Source: Once Slave to Luxury, Japan Catches Thrift Bug

September 21, 2009

By HIROKO TABUCHI

http://www.nytimes.com/2009/09/21/business/global/21yen.html

Further reading:

How to get up to speed quickly on Asian business?

Forget that MBA and Study Abroad Japan

Be part of the Asian Century in 2010

Japanese customers get a first sneek peak at the new Haneda International airport facilities due open in October 2010

The media got a first glimpse at the new Haneda International airport facilities this week and Japanese customers will be able to start using the new terminal from October 21st,

"The total floor space of the five-story terminal building, scheduled to open Oct. 21, is about 160,000 square meters."

Video: By Japan TImes




Haneda International Airport website in English here


Getting to & from the new airport via train use Jorudan software here to plan your journey, check fare information, shortest route and departure schedule.

Japanese customers travelling to Australia dwindling

The numbers of Japanese tourists that visit Australia is dwindling. If we look at the numbers we see that in 1997, 814,000 Japanese visited and in 2009, 355,000 Japanese customers visited.
A huge drop that looks set to continue. The drop in tourists also has links to the number of students who study in Australia, this number has also dropped.


Video outlines some of the reasons for the decline


Source: Japanese Visitors to Australia.
July 26th, 2010
http://www.ozeigo.com/2010/07/26/japanese-visitors-to-australia/


Further reading




Live & work in Japan?

Visit Teach English Japan

Japanese customers excitement with iPad is changing the ebook market in Japan

"The success of the iPad in Japan
since its introduction in May
has given new impetus
to e-book publishing in Japan. "




Source:The changing book world
Sunday, Aug. 1, 2010
EDITORIAL
http://search.japantimes.co.jp/cgi-bin/ed20100801a2.html




Further reading:






See the best of Japan by motorcycle

Visit Motorcycle Japan

Japanese customer sent the 20th billion tweet according to Twitter

"Twitter's 20 billionth message...came at 12:44 a.m.
Sunday from (a)user in Japan...
Japanese send nearly 8 million tweets a day,
about 12 percent of the global total"




Source: Yakult Swallows fan claims Twitter's 20 billionth tweet
Monday, Aug. 2, 2010
http://search.japantimes.co.jp/cgi-bin/nn20100802a5.html


Further reading:





Learn Japanese this year?

Visit Study Abroad Japan

Do Japanese students benefit from studying abroad?

Gaman - A Japanese Students Four Year Journey in Australia

A holistic international education documentary

By JapaneseCustomer.com

“Amazing insights into a Japanese students
“total” study experience”

Editorial Reviews



"International study is an enormous undertaking for an individual in terms of resources, language, culture & risk. This documentary reveals the four year journey of a Japanese student studying in Australia. “Gaman” is a Japanese word that means endure. JapaneseCustomer.com reveals the students journey from beginning to end. He begins with the student’s life in Japan before study, then follows the student to Australia & the students return to Japan. A fascinating cultural documentary”


Book Description:

A holistic international education profile of a Japanese students four year journey in Australia.


Readership:

● Government ● Education institutions ● Third party suppliers ● Employers


Special Features:

● Holistic profile of a Japanese student’s journey – before, during & after study
● 26 page cultural marketing guide
● Unique perspectives of culture, language & experiences.


Product Details:

Title: Gaman – A Japanese Student’s Four Year Journey in Australia
E-Book: Video & 26 page booklet
Publisher: JapaneseCustomer.com
Language: English
ISBN -13: 978-0-9580582-5-4




Payment: PayPal
Only available online at www.japanesecustomer.com



Key words:

japanese student research , japanese student research australia, japanese student research, why japanese students are important in international education, japanese students in australia, japanese students studying abroad australia, japanese students studying abroad research, japanese student documentary australia, international education research japanese students australia, social inclusion international students australia japanese, japanese students international research, japanese student international education documentary, holistic profiles of international students studying abroad, japanese student study abroad research, japanese international student market, japanese student market intelligence, international education research japanese students, a japanese students four your journey studying abroad australia, how do japanese students present a foreign qualification to japanese employers, japanese employer reactions to australian qualifications, do japanese students succeed in australian education, how do japanese students use australian education in japan, how do japanese students sell foreign education in japan, Japanese student recruitment, Japanese student management, Japanese student retention, marketing to Japanese students, marketing study abroad programs to japanese customers in japan, understanding japanese student needs in study abroad, how do japanese students select a study abroad program, japanese customers buyer behaviour research international education, international student documentary japanese in australia, study abroad research japanese students, Japanese student independent study abroad research, Japanese employer reactions to foreign qualifications, how do japanese students who study abroad promote foreign education, japanese alumni research, japanese alumni australia, japanese alumni management research, recognition of foreign qualifications in Japan, japanese consumer behaviour international education, JapaneseCustomer.com, japanese buyer behaviour of international education, marketing international services to japanese customers, japanese student marketing, gaman a japanese students four year journey australia, japanese student study experiences abroad, japanese student study experiences australia, why do japanese students choose australian education, how to manage japanese students studying abroad, how to retain japanese students studying abroad.




Learn more about Japanese customers at JapaneseCustomer.com

Japanese customers eat potato chips with chopsticks

"many Japanese eat their potato chips using chopsticks"



Source:Potato chip eaters are given helping hand with new utensil
Monday, Aug. 2, 2010
http://search.japantimes.co.jp/cgi-bin/nb20100802a1.html


Further reading:




See the best of Japan when you visit

Visit First Trip Japan

Japanese supermarkets target elderly customers with discounts

"(a Japanese supermarket chain) offers 5 percent discount coupons 

for the first 50 customers aged 60 or older

on the 15th day of the month, when pension benefits are paid."

Source: Aged-friendly supermarkets increasing

Toru Takahashi Yomiuri Shimbun Staff Writer

Sep. 23, 2009

http://www.yomiuri.co.jp/dy/business/20090923TDY06307.htm

Further reading:

See amazing world heritage sites when you motorcycle Japan

Motorcycle Japan

Working Japanese women now make up 41% of the workforce

"Working women now make up 41%
of the 66.5-million-strong workforce.""




Source:Japan women step up to make big purchases in slow economy
By Suvendrini Kakuchi, Los Angeles Times
July 31, 2010
http://www.latimes.com/news/nationworld/world/la-fg-japan-women-20100801,0,5877635.story


Further reading:





See the best of Japan by motorcycle

Visit Motorcycle Japan

Japanese customers see Tokyo office rents fall 10% on the year and vacancy rates rise to 9%

"The office vacancy rate in central Tokyo rose 0.07 of a percentage point on the month to a record 9.17% at the end of August...The average rent for the five wards (Chiyoda, Chuo, Minato, Shinjuku and Shibuya) came to 17,832 yen per 3.3 sq. meters, down 10.24% (2,035 yen) on the year and 0.27% (49 yen) on the month."


Source:Tokyo Office Vacancies Rise To Record 9.17% In Aug
Thursday, September 9, 2010
Nikkei
http://e.nikkei.com/e/fr/tnks/Nni20100909D09SS815.htm

Japanese customers see five of their universities in the worlds top 100 rankings in 2010

2010
"Harvard University is no longer the world's No. 1 university, according to 2010 university rankings released Wednesday...But Asian universities are holding the ground they've gained on Western schools...(Japan has three universities in the top 50 and 5 in the top 100. See full list here)


Source:The world's Top 200 universities: Harvard no longer No. 1?
By Ariel Zirulnick,
Contributor
September 8, 2010
http://www.csmonitor.com/World/Global-News/2010/0908/The-world-s-Top-200-universities-Harvard-no-longer-No.-1


Compared to last years results



2009
"Harvard is still No. 1. But the United States? It better look over its shoulder – both East and West.....But Britain, Japan, Hong Kong, and South Korea, among others, are stealing precious turf....Japan added to its holdings with 11 schools, six of them in the top 100."


Source:World's top 200 colleges: an educated guess?
By Amelia Newcomb,
Deputy International Editor
October 8, 2009
http://www.csmonitor.com/World/Global-News/2009/1008/worlds-top-200-colleges-an-educated-guess

Inventory of domestic rice at 3.16 million tons as Japanese customers turn away from the grain

"Domestic inventories of rice at the end of June came to 3.16 million tons, or 40% of annual demand....according to an Agriculture Ministry report"





Source:Rice Inventories Hit 7-Year High
Saturday, July 31, 2010
http://e.nikkei.com/e/fr/tnks/Nni20100730D30JFA21.htm

Further reading:




Serious about learning Japanese?

Visit N3 JLPT

38.3% of metropolitan based Japanese customers shopped via the Internet in past year according to study

"the share of respondents who shopped via the Internet in the past year came to 38.3 percent, up 8.1 points from 2008."


Source:30% in metropolitan regions use e-money
Wednesday, Sept. 8, 2010
Japan Times
http://search.japantimes.co.jp/cgi-bin/nb20100908a5.html

Japanese customers enjoy speed of delivery, new vending machine beats sales expectations

"I think it fits with the times when
everything is about speed,"




Source:Time is ripe for banana vending machine: Dole
Saturday, July 31, 2010
http://search.japantimes.co.jp/cgi-bin/nn20100731b2.html


Further reading:





Learn Japanese in Japan?

Visit Study Abroad Japan

Japanese customers stockpiling cigarettes prior to Oct 1st price rise of up to 140 yen per pack

"Demand for cigarettes has soared ahead of the scheduled tobacco tax hike on Oct. 1, and tobacco companies and convenience stores are trying to cash in as consumers stock up before prices rise...The price of most cigarette brands will be raised by 60 yen to 140 yen per 20-cigarette pack, the highest increase ever."


Source:Smokers stock up before tax hike
Mamoru Kurihara
Yomiuri Shimbun
Sep. 7, 2010
http://www.yomiuri.co.jp/dy/business/T100906003260.htm?from=rss&ref=dyolwsj

Earthquake prevention & science helping Japanese customers deal better with nature

"Even if they could predict earthquakes, there is absolutely no way of stopping them. So Japan will have to learn to live with them. That’s why there’s been a huge investment in designing quake proof buildings."


Watch accompanying video story here


Source:On Shaky Ground: Designing Buildings for Earthquakes in Japan
08/07/2010
Reporter: Dr Maryanne Demasi
http://www.abc.net.au/catalyst/stories/2948245.htm

Online drop shipping market in Japan estimated at 10 billion yen a year and growing as Japanese customers head online to shop

"In Japan, the (online drop shipping) market is currently estimated at 10 billion yen and more than 500,000 people are thought to have contracts with drop shipping service providers."


Source:Growing trouble with drop shipping business
Sachiko Asakuno
Yomiuri Shimbun
Sep. 7, 2010
http://www.yomiuri.co.jp/dy/national/T100906003009.htm

Japanese customers have been able to access foreign law firms since 2005

"Japan opened up its legal-services market in 1999... Since 2005, foreign firms have been able to set up partnerships employing Japanese lawyers"



Source:Not entirely free, your honour,
Law and globalisation
Jul 29th 2010
The Economist
http://www.economist.com/node/16693882?story_id=16693882&fsrc=nlw|hig|07-29-2010|editors_highlights

Further reading:




See the best of Japan by motorcycle

Visit Motorcycle Japan

Japanese customers becoming more savvy when shopping for electrical products, older models get second look when cheaper and similar features

".. makers' intention to make old models obsolete by introducing new ones, with new functions, has frequently turned out to be impractical, as consumers have become savvy in choosing products."



Source:Savvy consumers satisfied with older models
Daily Yomiuri
Sep. 6, 2010
http://www.yomiuri.co.jp/dy/business/T100905002258.htm

Japanese customers enjoy the convenience of 24,000 post offices in Japan where the ATM's dont charge fees for withdrawls

"There are about 24,000 post offices throughout Japan and almost every one has an ATM, so your money is available anywhere you roam. More significantly, these ATMs don’t charge fees for withdrawals or transfers between Yucho ATMs, even at night and on weekends."


Source:Do you know Yucho?
Yen for Living
Japan Times
August 30th, 2010
by Philip
http://blog.japantimes.co.jp/yen-for-living/do-you-know-yucho/

Japanese customers get what could be a world first a point card in their iPhone app for retail purchases

"It also incorporates perhaps the world’s first stamp card for iPhone using bump technology. This allows customers to get rid of paper point cards and replace it with a point card in their iPhone, which can be updated only at the Smooch store using the latest GPS and bump technologies."

Enrique Bonansea
President & CEO
emonster KK



Smooch Japan KK here

Source:Leading a digital evilution
By Chris Betros
Japan Today
6th September, 2010
http://www.japantoday.com/category/executive-impact/view/leading-a-digital-evilution

International marketers targeting Japanese customers with Japanese language websites - Hawaiian Airlines

"Hawaiian Airlines will become the only U.S. carrier offering service between Honolulu and Tokyo's downtown Haneda Airport, and with that in mind, the carrier launched a Japanese-language website, www.hawaiianairlines.co.jp,



Source:Hawaiian launches Japanese language website
By: Shane Nelson
August 30, 2010
Travel Weekly
http://www.travelweekly.com/article_ektid219692.aspx

Japanese customers changing the way they travel overseas according to research

"..now more and more Japanese come with their family or friends and visit historic sites or tourist attractions."These days Japanese tourists tend to book flight tickets and accommodation only and then travel around Korea to find places worth visiting," a staffer with the Seoul city tour program says."

Source: Japanese Tourists in Korea Increasingly Go Their Own Way
Sep. 04, 2010
The Chosun Ilbo
http://english.chosun.com/site/data/html_dir/2010/09/04/2010090400223.html

Japanese consumers - Waiting until prices drop further before buying?

"Japanese consumers aren't buying much of anything, and why would they? The country is still in the grip of a deflationary cycle that shows no end. Japanese consumers reason if they can buy it cheaper next week there's no reason to buy now."


Source:The Stock Market Rally Versus the World's Economic Fundamentals
Robert Reich
September 2, 2010
http://www.huffingtonpost.com/robert-reich/the-stock-market-rally-ve_b_703592.html

Yahoo Japan has a 56% percent share of search market in Japan according to study

".. in search query volume, Yahoo Japan currently has just over a 56 percent share of the search market and Google has just over 31 percent. Microsoft has almost a three percent share. "



Source:Exclusive: Is Yahoo Japan Poised to Switch to Google Search?
by Kara Swisher
Posted on July 26, 2010
ttp://kara.allthingsd.com/20100726/exclusive-is-yahoo-japan-poised-to-switch-to-google-search/



Further reading:




See the best of Japan by motorcycle

Visit Motorcycle Japan

Life expectancy for Japanese customers increases, women 86.4 years & men 79.6 years

"Life expectancy here is 86.4 years for women and 79.6 years for men. By 2015, one in four of Japan's 127 million people will be at least 65."


Source: Japan's centenarians falling through the cracks
By Kenji Hall,
Los Angeles Times
September 5, 2010
http://www.latimes.com/news/nationworld/world/la-fg-japan-centenarians-20100905,0,2050106,full.story

Life expectancy of Japanese men and women hit a new record in 2009

"..the average life-span for women stood at 86.44 years in 2009, up 0.39 year on the year, while men could expect to live to 79.59 years of age, 0.3 year longer."



Source:Life Expectancy Hits Record For 4th Year In Row
Monday, July 26, 2010
http://e.nikkei.com/e/fr/tnks/Nni20100726D26SS843.htm



Further reading:





Want to visit Japan?

Visit First Trip Japan

Japanese customers best at keeping track of their money according to survey

"Japanese were the best at keeping track of their money, with respondents in Japan losing track of only seven per cent of cash expenses..Americans failing to account for nine per cent of their weekly cash expenses."

Source:Aussies can't account for third of spending

AAP

January 12, 2010 11:29AM

http://www.heraldsun.com.au/news/breaking-news/aussies-cant-account-for-third-of-spending/story-e6frf7ko-1225818366012

Further reading:

Be part of the Asian Century in 2010

Study Abroad Japan

Ps: You can't get this in an MBA course

Learning Japanese? - Amra-Faye Wright talks about learning Japanese - Video

"The actress Amra-Faye Wright talks about learning Japanese in order to play Velma in a Japanese production of "Chicago."


Source: All That Japanese
Accessed 3/9/2010
New York Times
http://video.nytimes.com/video/2010/04/29/arts/1247467738711/all-that-japanese.html

New book - Japan's quest for a leadership role in Asia by Kyoko Hatakeyama

SNOW ON THE PINE: Japan's quest for a leadership role in Asia
Author: Hatakeyama, KyokoSingapore,
World Scientific Publishing, 2010
370pp.
ISBN 978 981 428 9993
Price $145

Overview:

This book presents a compelling view of Japanese foreign policy.





New Book: Snow on the pine

Japanese customers enjoy the new taste of Asahi Super Dry served at minus 2 degrees

As Japan melts through its hottest recorded summer ever, it is nice to know that someone is looking after ways to refresh people during the heat!. Asahi Super Dry Beer served at minus 2 degrees really hots the spot. Watch the video to see how they do it.


If your in Tokyo, visit the Asahi Super Dry bar in Ginza, details Japanese with basic translation here in English

Video: Diginfo News


Source: Below-Zero "Asahi Super Dry" Extra Cold : DigInfo
From: Diginfonews | 23 August 2010
DigInfo - http://www.diginfo.tv
http://www.youtube.com/watch?v=OfX89a2j5HA

Six reasons why Japanese Customers are important to your business in 2010

Photo:  A Japanese Customer

 Six reasons why Japanese customers are important to your business in 2010

1. Japan -  the largest economy in Asia

"Asia has accounted for 50 percent of world GDP for most of human history".

Source: The Mad Hedge Fund Trader
November 24, 2009
http://www.japaninc.com/Taking_the_Long_View_on_Asia




2. Japan's GDP per person the highest in Asia

"the average Japanese generates more than ten times the GDP as the average Chinese, and the average Taiwanese, more than six times."

Source: Resistance Is Futile, You Will Be Bought
December 12, 2009:
http://www.strategypage.com/qnd/china/articles/20091212.aspx





3. Japanese customers are still the world's best savers


"Households have saved up about ¥1.41 quadrillion in financial assets"

Source: Less work, more play to lift economy: DPJ
By AKIKO IKEDA and SATOSHI KAWANO
Bloomberg
The Japan Times: Saturday,
Sept. 12, 2009
http://search.japantimes.co.jp/print/nn20090912n2.html






4. Japanese customers world's best hotel guests

1."The Japanese retained the top prize, with hoteliers worldwide naming them the world’s best tourists, ahead of the British and Canadians. Japanese tourists were ranked the quietest and most polite, as well as the cleanest and least likely to complain."

Conducted by online travel company Expedia


Source: World’s worst and best tourists revealed in new survey
July 9th, 2009
http://www.thaindian.com/newsportal/world-news/worlds-worst-and-best-tourists-revealed-in-new-survey_100215649.html




5. Japanese Customer Service - The world's best

1. "Perhaps it is easiest and most logical to conclude that Japan simply provides the best customer service training in the world and that it is derived from a culture of principles"

Source: Best customer service in the world
By ISAAC UCHIYAMA
Sunday, Dec. 20, 2009
http://search.japantimes.co.jp/cgi-bin/rc20091220a6.html







6. Japanese customers are online

"Japan is one of the world’s most wired countries, with more than 90 million regular Internet users — of which three-quarters use fast broadband connections and two-thirds also log in from cellphones".

Source: In Japan, an Odd Perch for Google: Looking Up at the Leader
By HIROKO TABUCHI
November 30, 2009
http://www.nytimes.com/2009/11/30/technology/internet/30google.html





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How to attract Japanese students to your university?

Japanese Student - Buyer Behaviour - Australia

Learn how Japanese students purchase international education

By JapaneseCustomer.com

● Qualitative research on the buyer behaviour of the Japanese student market ● Behaviour insights across eleven critical decision areas ● Ten point customer profiles developed for each visa class ● Includes findings, interpretation & recommendations

" how do Japanese students evaluate & buy education? "

Editorial Reviews

" International education is a billion dollar industry, cultural understanding backed with market research is the key to success. JapaneseCustomer.com using qualitative research has undertaken a detailed analysis of the buyer behaviour of Japanese students in Australia. His study uncovered the unique buyer behaviour characteristics of Japanese students across four different education sectors. The findings will be of interest to those wanting to recruit, manage & retain Japanese international students as customers "

Book Description:

Qualitative market research detailing the buyer behaviour characteristics of Japanese international students in Australian education.

Readership:

● Government 

● Education institutions

● Third party suppliers

● Employers

Special Features:

● In depth interviews with 101 Japanese students results in English

● Findings broken down by visa type.

● 37 charts & 35 references to current articles.

Product Details:

Format: E-Book

Publisher: JapaneseCustomer.com

Language: English

ISBN -13: 978-0-9580582-6-1

Payment: PayPal

Order: Only available online at www.japanesecustomer.com

Key words:

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