January 03, 2011

Foreign marketers have to match Japanese lifestyles if they want their products & services to sell in Japan to Japanese customers



"If they don't match Japanese lifestyles,(foreign brands)the products won't sell in big numbers."



Source: AUSTRALIA AND JAPAN, BEYOND THE MAINSTREAM
quotes from editor-in-chief Atsushi Matsubara told
BusinessWeek magazine in February 2009.
Manuel Panagiotopoulos and Andrew Cornell
Page 40
http://ajf.australia.or.jp/docs/20090625_AJF_Manuel_Panagiotopoulos_Business.pdf

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