What are the top five factors Japanese customers focus on when selecting a mobile phone?

1. Carrier
2. Price
3. Phone Features
4. Phone Design
5. Phone Maker

Based on survey 2007


Source: Mobile phone devices, selection & culture compared - Japan, USA, China
Japan Consumer Marketing Research Institute
Accessed Friday August 27, 2010
http://www.jmr-marketing.com/user/allcontent.php?id=71