🌸Japanese Customer : Austerity considered a virtue in Japan

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March 12, 2011

Austerity considered a virtue in Japan


"Japanese are not averse to austerity, and indeed it is considered a virtue — practically a goal in itself.... Japanese people remain as they have traditionally been, quite at home with less. "





Source: Color me upbeat despite the pessimism now sweeping this land
By ROGER PULVERS
The Japan Times: Sunday, Nov. 7, 2010
http://search.japantimes.co.jp/cgi-bin/fl20101107rp.html