🌸Japanese Customer : Young Japanese showing signs of new frugality as they refuse to buy big ticket items according to article

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March 13, 2011

Young Japanese showing signs of new frugality as they refuse to buy big ticket items according to article


"As living standards in this still wealthy nation slowly erode, a new frugality is apparent among a generation of young Japanese, who have known nothing but economic stagnation and deflation. They refuse to buy big-ticket items like cars or televisions, and fewer choose to study abroad in America."




Source: Japan, Once Dynamic, Is Disheartened by Decline
By MARTIN FACKLER
Steve Lohr contributed reporting from New York.
Published: October 16, 2010
http://www.nytimes.com/2010/10/17/world/asia/17japan.html?_r=1&ref=martin_fackler&pagewanted=all