April 12, 2011

Pet market in Japan estimated at 1.2 trillion yen in 2009


"The value of the pet market was estimated at about 1.2 trillion yen in 2009. Pet food makes up one third of the market, with diet food and health conscious “premium food” selling well, according to Fuji Keizai."


Source: Dinner is served - for your dog
By Chris Betros
Japan Today
http://www.japantoday.com/category/executive-impact/view/dinner-is-served-for-your-dog

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