May 16, 2011

Japanese customers drawn to lower priced goods - gekiyasu - the new catch phrase

“gekiyasu (extremely cheap) — from rock-bottom supermarket sales to celebrities devising ways to live on ¥100 a day — retailers are being forced to offer lower and lower prices just to stay in business.”

Source: Fast fashion is not what's ailing Japan's economy
The Japan Times: Sunday, Jan. 10, 2010

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