“McDonald's Holdings Co. (Japan)...is now targeting sales of 35 million supersize burgers through the end of March, a 25% jump from its earlier target. The increase was a result of stronger-than-expected sales of the Texas Burger, which the restaurant chain began selling on Jan. 15 for 400-420 yen.”
Source: McDonald's Japan Lifts Sales Target For Big Burgers
Thursday, January 21, 2010
The Nikkei
http://www.nni.nikkei.co.jp/e/fr/tnks/Nni20100120D20JFA01.htm
May 28, 2011
Japanese Customers drawn to McDonalds larger sized burgers (Texas Burger) as sales beat expectations
Labels: Food, innovation, Lifestyle, Marketing, Trends
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