May 28, 2011

Japanese Customers drawn to McDonalds larger sized burgers (Texas Burger) as sales beat expectations

“McDonald's Holdings Co. (Japan)...is now targeting sales of 35 million supersize burgers through the end of March, a 25% jump from its earlier target. The increase was a result of stronger-than-expected sales of the Texas Burger, which the restaurant chain began selling on Jan. 15 for 400-420 yen.”


Source: McDonald's Japan Lifts Sales Target For Big Burgers
Thursday, January 21, 2010
The Nikkei
http://www.nni.nikkei.co.jp/e/fr/tnks/Nni20100120D20JFA01.htm

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