“ An increasing number of young women in Singapore have been bleaching their hair to lighten it from its natural black. The most popular hair product for this fad comes from Japan.”
Source: CHARTING JAPAN'S COURSE / Finding niches and lowering prices
The Yomiuri Shimbun
Mar. 16, 2010
http://www.yomiuri.co.jp/dy/business/T100315006063.htm
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