June 22, 2011

Sugomori segment of Japanese customers seek more online bargains as wages decline

“Sugomori (nesting) people spend their days seeking bargains online. With wages declining, soshoku-kei danshi (grass-eating men) avoid going out or trying to find a career for themselves. According to some surveys, this generation has reported preferences for avoiding cars, motorcycles, and even spicy food. Entrepreneurship is seen as an unpromising career prospect.”

Source: Toyota and the End of JapanBy Devin Stewart
NEWSWEEKPublished Mar 5, 2010From the magazine issue dated Mar 15, 2010, Courtesy Club of 99

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