Japanese customers drawn more by price if products are discounted

“Consumers are drawn to purchases more by price if they are discounted than by other factors, and this carries the risk of accelerating deflation, an industry ministry survey released on Saturday concludes. “


Source: Discounts may speed deflation
THE ASAHI SHIMBUN
2010/04/26
http://www.asahi.com/english/TKY201004250164.html