July 12, 2011

Japanese customers see famous domestic brands enter the Chinese market - Kewpie mayonnaise

“Struggling in a shrinking domestic market, Japanese food makers are looking to Asia to market their products--and a Japanese culinary lifestyle with a local twist... House introduced heat-and-eat retort-pouch curry products in China in 2001, before launching pre-cooked curry roux items in 2005. .. Kewpie Corp. (Japanese mayonnaise manufacturer) also had to make changes to sell its mayonnaise products in China, where people rarely eat raw vegetables. “



Source: With fewer mouths to feed, Japan food firms eye Asia
BY OSAMU UCHIYAMA THE ASAHI SHIMBUN
2010/03/29http://www.asahi.com/english/TKY201003280259.html

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