“...recently, an increasing number of people are traveling and sleeping in their cars parked in rest areas at popular destinations. ... Sleeping in one's car saves time and money during a trip. .. In tandem with this trend is an increase in the number of roadside rest areas with free parking lots and toilets available around the clock to more than 900 nationwide. “
Source: For older travelers, cars replace hotels at bedtime
Yutaka Ogaki
Yomiuri Shimbun
Mar. 30, 2010
http://www.yomiuri.co.jp/dy/national/20100330TDY03101.htm
July 15, 2011
More Japanese customers sleeping in their cars on domestic trips to save money
Labels: Culture, Finance, innovation, Marketing, Trends