August 04, 2011

Japanese customers account for 10% of the global cosmetics market valued at $333 billion dollars

“Japan accounted for about 10 percent of the $333.7 billion global market for cosmetics and toiletries in 2008, London-based researcher Euromonitor said.”

Source: ‘Feminized’ Japanese Men Boost Kao Sales as Women Pamper Less
January 26, 2010
By Naoko Fujimura

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