“Japan accounted for about 10 percent of the $333.7 billion global market for cosmetics and toiletries in 2008, London-based researcher Euromonitor said.”
Source: ‘Feminized’ Japanese Men Boost Kao Sales as Women Pamper Less
January 26, 2010
By Naoko Fujimura
Bloomberg
http://www.businessweek.com/news/2010-01-26/-feminized-japanese-men-boost-kao-sales-as-women-pamper-less.html
August 04, 2011
Japanese customers account for 10% of the global cosmetics market valued at $333 billion dollars
Labels: Culture, Fashion, innovation, Marketing, Statistics, Trends
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