“Conjuring an image of the U.S., the Texas Burger is the first in a series of oversized burgers McDonald's Japan plans to release through the end of March. Texas Burger sales volume reached 4.13 million in the first four days it was available, 2.2 times as much as the company was expecting, and helped drive the company's total sales at all stores to a record one-day total of 2.81 billion yen on Sunday.”
Source: McDonald's Japan Lifts Sales Target For Big Burgers
Thursday, January 21, 2010
The Nikkei
http://www.nni.nikkei.co.jp/e/fr/tnks/Nni20100120D20JFA01.htm
August 03, 2011
Japanese customers enjoy McDonalds Texas Burger 4.13 million burgers sold in the first four days of launch
Labels: Food, Lifestyle, Marketing, Statistics, Trends
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