Japanese customers see Indonesian youth starting to use Japnese products as cosmetics extend reach into new Asian countries

“In Indonesia, the Gatsby line of men's cosmetic products by Mandom Corp. has found a foothold, with a market share in the country of 70 percent to 80 percent...Gatsby became a hit in part because Mandom marketed its products in a way that made them more affordable for Indonesians. For example, hair products are sold in single-use quantities.”


Source: CHARTING JAPAN'S COURSE / Finding niches and lowering prices
The Yomiuri Shimbun
Mar. 16, 2010
http://www.yomiuri.co.jp/dy/business/T100315006063.htm