"We have developed the world's first (appliance) that can bake bread out of rice at home," Sanyo President Seichiro Sano told a news conference in Tokyo....Sanyo will start selling the Gopan, whose name combines "gohan" (cooked rice) and "pan" (bread), on the domestic market Oct. 8.”
Source: Cooker makes bread out of rice
By HIROKO NAKATA
Wednesday, July 14, 2010
Japan Times
http://search.japantimes.co.jp/cgi-bin/nb20100714a1.html
September 20, 2011
Japanese customers fall in love with the bread maker that uses rice to bake bread
Labels: Culture, innovation, Marketing, Technology, Trends