"A Japanese court has approved the registering of the bottle of the Japanese lactic acid drink, Yakult, as a trademark.....almost all Japanese think of the drinks brand when they see the container."
Source: Court approves Yakult bottle as trademark
2010/11/16
http://www.nhk.or.jp/daily/english/society.html
November 16, 2011
Japanese customers instantly recognize Yakult brand by unique bottle design according to court ruling
Labels: Culture, Food, innovation, Lifestyle, Marketing, Statistics