November 17, 2011

Japanese customers instantly recognize Yakult brand by unique bottle design according to court ruling

"A Japanese court has approved the registering of the bottle of the Japanese lactic acid drink, Yakult, as a trademark.....almost all Japanese think of the drinks brand when they see the container."



Source: Court approves Yakult bottle as trademark
2010/11/16
http://www.nhk.or.jp/daily/english/society.html

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