November 03, 2011

Japanese customers see the Honda Civic brand declining as new brands grow

"the Civic’s declining popularity is a testament to how much space is coveted in Japan, especially on its narrow roadway and snug garages. While it launched as a small car in Japan, it may have outgrown its convenience."

Source:Honda’s Civic Joyride Wheezes to Close in Japan
By Yoree Koh
WSJ
November 16, 2010
http://blogs.wsj.com/japanrealtime/2010/11/16/hondas-civic-joyride-wheezes-to-close-in-japan/

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