December 25, 2011

How can foreign companies attract Japanese customers? - unique attributes that customers value & not easily imitated by local Japanese companies according to Rosenberg and Thompson

"Foreign products must possess some unique attributes that Japanese customers value and that aggressive Japanese competitors cannot easily imitate or improve upon" 

Larry. J. Rosenberg & Gregory.J.Thompson


Source: Deciphering the Japanese cultural code
Autumn 1986
Larry. J. Rosenberg & Gregory.J.Thompson
International Marketing Review
Page 56



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