How can foreign companies attract Japanese customers? - unique attributes that customers value & not easily imitated by local Japanese companies according to Rosenberg and Thompson

"Foreign products must possess some unique attributes that Japanese customers value and that aggressive Japanese competitors cannot easily imitate or improve upon" 

Larry. J. Rosenberg & Gregory.J.Thompson

Source: Deciphering the Japanese cultural code

Autumn 1986

Larry. J. Rosenberg & Gregory.J.Thompson

International Marketing Review

Page 56