December 18, 2011

Japanese customers don't mind the silence during personal communications draw on it to further evaluate the message

"Chronemics refer to the timimg of verbal exchanges. Americans expect prompt responses and are uncomfortable with a slow response or silence......Other nationalities - the Japanese, for instance - prefer to use this "quiet time" as contemplation time in which they evaluate the message"


Source: International Marketing
By Dana Nicoletta Lascu
2008. Atomic DOg, Cengage Learning
Mason, Ohio, USA
ISBN:978-1-4266-2752-1

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