December 02, 2011

Japanese customers seen to capture photos & watch TV and videos most on their mobile phones according to comscore study

"Japanese users were most likely to capture photos (63.0 percent) and watch TV/video (22.0 percent) on their mobiles, while Europeans were most likely to listen to music (24.2 percent) and play games (24.1 percent)."


Source: Japan Mobile Audience “Most Connected” with 3 of 4 Users Accessing Mobile Media in June
Comscore
October 7, 2010
http://www.comscore.com/Press_Events/Press_Releases/2010/10/comScore_Release_First_Comparative_Report_on_Mobile_Usage_in_Japan_United_States_and_Europe

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