December 11, 2011

Japanese customers segmented by lifestyle in new push for customized matchmaking parties - otaku segment draws record participants

"A local commerce and industry association organizing a matchmaking party for geeks in Saitama Prefecture is amazed that around 500 people applied for an event originally intended to draw only 20 men and 20 women. ..The association was initially anxious about getting enough women to participate because the event in the town formerly known as Washimiya was aimed only at "otaku," the term for geeks obsessed with manga, animation and video games. "

Source:Saitama geeks freak after 'otaku' matchmaking party deluged by applicants
The Japan Times,
Saturday, Nov. 27, 2010

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