Picture: Suburban Tokyo
"...Japanese consumers are admirers of many things American...
(glamorous American images-
scenes of the New York skyline at night and the Golden Gate Bridge)
Philip Morris advertises Lark and Parliament brands in Japan
Source:
Chapter 6, page 186
International Marketing
By Dana Nicoletta Lascu
2008. Atomic DOg, Cengage Learning
Mason, Ohio, USA
ISBN:978-1-4266-2752-1