January 07, 2012

Japanese customers admire many American things, in product advertising landmarks and glamorous views are very popular according to research


Picture: Suburban Tokyo








"...Japanese consumers are admirers of many things American... 
(glamorous American images- 
scenes of the New York skyline at night and the Golden Gate Bridge)


Philip Morris advertises Lark and Parliament brands in Japan










Source:
Chapter 6, page 186
International Marketing
By Dana Nicoletta Lascu
2008. Atomic DOg, Cengage Learning
Mason, Ohio, USA
ISBN:978-1-4266-2752-1




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