News Wednesday 28th, March 2012

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Japanese Customer News

Wednesday 28th, March 2012

Book : Mobile Phones in Japan

Review:




"It provides a wealth of data and references on Japanese mobile phone use that have been hidden behind the language barrier for too long."




Read all the reviews here

1. Japanese adults buy the majority of Disney merchandise in Japan

"Japan is a unique market where women have a distinct sensibility," …. nearly half the character goods sold are intended for adults in Japan, while in the United States, the majority of them are for children.”

Source: Japan Times

2. Japanese customers use a lot of data on their phones more than other cultures

 “Japanese customers’ usage of data is several times higher than European customers, so it is quite a serious problem for all operators in Japan.” Fumio Watanabe, CTO at Japanese communications provider UQ Communications (UQC) and executive director of its parent KDDI

Source: telecoms.com

3.Japanese customers improving their English online via classes hosted in the Philippines

“Langrich-On, Inc…last year, the firm served at least 10,000 Japanese students online …nine out of 10 Japanese would prefer having a Filipino teacher than native English speakers... (Japanese are)online .. from 5 a.m. to 10 a.m. or from 8 p.m. to midnight, which is  the only time students in Japan can take online classes.”

Source: Inquirer News

4. Japanese phone maker KDDI embedding Wi-fi and WiMAX in smartphones

“KDDI is now providing many smartphones that have not only Wi-Fi embedded, but also WiMAX.”

Source: telecoms.com

5. Japanese customers will gain more high schools that offer International Baccalaureate (IB) programs

"The move is aimed at boosting the number of Japanese students studying abroad.. It said this may help enhance the communication abilities of Japanese students.. is part of its program to educate people so that they can meet global standards, is aimed at halting a recent trend in which young Japanese people are becoming more introverted, observers said.”

Source: Daily Yomiuri , Tuesday , March 20^th, 2012 http://www.yomiuri.co.jp/dy/national/T120319004961.htm

Note:  Many Japanese websites delete their links after 24 hours